Senior Brand Specialist

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Best Buy Canada

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2002

🛒 Retail

🛍️ eCommerce

Retail • eCommerce

Best Buy Canada is a leading retailer offering a wide range of consumer electronics, appliances, and related products. Operating both online and through physical stores, Best Buy Canada provides an extensive selection of items, from technology gadgets like computers and smartphones to home appliances and entertainment systems. The company also offers various support services, including the Geek Squad for tech assistance, trade-in programs, and electronics recycling. Best Buy Canada aims to provide customers with competitive deals, including refurbished and outlet products, and emphasizes customer privacy and personalized shopping experiences through its policies and services.

📋 Description

• Lead end-to-end execution of Best Buy Express marketing initiatives, including annual planning, campaign development, and stakeholder alignment • Manage brand partnerships, activations, sponsorships, and special projects • Develop marketing briefs and partner with creative, media, retail marketing, content, digital media, and external agencies to bring campaigns to life • Own project timelines, budgets, approvals, and campaign execution • Represent the Brand team in cross-functional meetings and working teams • Analyze campaign results, develop recommendations, and identify opportunities for continuous improvement • Support development of annual brand plans and go-to-market strategies • Act as a brand steward, ensuring work aligns with brand standards and strategic objectives

🎯 Requirements

• 5+ years of experience in a fast-paced marketing or retail environment, including strategic planning and brief writing • 3+ years of project management experience • Strong marketing acumen with the ability to translate business objectives, customer insights, and brand strategy into actionable plans • Demonstrated ownership and accountability, with the ability to independently drive projects forward and follow through • Skilled at building trust, influencing stakeholders, and aligning cross-functional teams toward shared goals • Strategic thinker who understands broader business and brand impacts beyond immediate campaign execution • Highly organized project leader able to manage multiple priorities, timelines, budgets, and stakeholders • Proficiency with Microsoft Office Suite, Google Workspace, AI tools, and project management platforms such as Workfront, Asana, Monday, or Jira • Experience using marketing reporting and analytics tools, with strong presentation development and storytelling skills • Experience with telecom, consumer electronics, or national retail brands is a bonus.

🏖️ Benefits

• Remote-first work environment • Employee discounts on awesome tech • Flexible health benefits and wellness program • Development opportunities to build new and transferable skills