Senior Brand Strategist

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Medavie

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare Insurance • Community Health • Wellness

Medavie is a national health solutions partner dedicated to improving the wellbeing of all Canadians. It integrates benefits management, healthcare delivery, and advanced health solutions, aiming to transform healthcare in Canada with innovative approaches. Medavie also focuses on community health through its foundation, promoting initiatives for accessible and equitable healthcare services.

📋 Description

• Co-lead digital and traditional campaigns with external agencies, partners, and cross-functional groups. • Co-lead market analyses and monitor competitive activity to facilitate prioritization of new opportunities and development of campaign strategies and brand marketing programs. • Provide strategic direction for Medavie's online assets (social, websites and third-party platforms). • Co-lead content strategy for the Medavie house of brands including editing, optimization, and measurement. • Support digital and social media strategies with their lead representatives from the Brand team. • Support Medavie sponsorship strategy and online/offline activations. • Collaborate in creating and supporting strategic approaches for branding programs aligned to key brand growth areas. • Support research and analytics to identify brand strengths and weaknesses. • Review and analyze new or revised brand design, wording, or architecture against current market trends. • Collaborate with the business's web and social media representatives to enhance client experience and brand image communication approaches.

🎯 Requirements

• Post-secondary education in Communications, Marketing, or related field. • Bachelor’s degree in communications, marketing, business, or related discipline is an asset. • Minimum 6 years of marketing, communications, or branding experience. • Relevant experience in a corporate or agency environment. • Experience in brand strategy and brand architecture work. • Exceptional research and analysis skills; ability to translate data and insights into strong strategies. • Experience working with cross-functional teams to develop integrated marketing and communications strategies. • Excellent organization and project management skills with the ability to manage multiple and changing priorities. • Strong attention to detail and brand-publisher mindset. • Ability to discern key fundamentals from complex information and develop engaging content. • Excellent verbal and written communication skills. • Bilingualism (English and French) is a strong asset.

🏖️ Benefits

• Comprehensive health, vision and dental plan that is 100% employer paid effective on your first day. • 100% employer-matched Defined Contribution Pension Plan • Annual Incentive Bonus which recognizes your contribution to our success. • In addition to paid vacation, we offer a gifted week of vacation in your first year and an optional Vacation Purchase Program. • Flexible work arrangements and emphasis on work-life balance. • Opportunities for personal and professional growth, meaningful experiences, and supportive leadership.