Integrated Marketing Manager

🕒 August 5

🇺🇸 United States – Remote

💵 $109k - $128k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bestow

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💼 Consulting

🏥 Healthcare

💳 Fintech

Consulting • Healthcare • Fintech

Bestow is a leading life insurance SaaS platform provider that offers innovative technology solutions for life and annuity insurance carriers. By providing tools such as digital applications, customizable underwriting engines, and comprehensive customer portals, Bestow helps streamline the entire insurance process from quoting to policy administration. The company focuses on enhancing the speed and efficiency of insurance operations, enabling carriers to launch new products swiftly and optimize their customer service capabilities.

📋 Description

• Plan and execute demand generation campaigns across paid digital, email and nurture, and organic channels • Manage paid media budgets and targeting to maximize efficiency and pipeline contribution • Contribute to SEO/AEO efforts • Run pipeline reviews with Sales and provide marketing-sourced numbers for forecasting • Lead win-loss analysis and apply insights to targeting and messaging • Manage Salesforce campaign structures and hygiene for attribution and reporting • Own channel-to-pipeline attribution and ROI reporting • Manage partner and vendor relationships and allocate channel, event, and ABM budgets • Design target-account methodology and tiering with Sales • Build personalized account-based campaigns and track account engagement against pipeline movement and deal speed • Activate Product Marketing positioning in channel and ABM campaigns • Maintain and optimize the martech stack and run testing across channels, account plays, and messaging • Use AI tools to accelerate execution, improve targeting, and scale personalization • Collaborate with Integrated Marketing, Creative, Product Marketing, Communications, and Sales • Execute event lead capture, scoring, follow-up, ROI reporting, and pipeline contribution analysis • Integrate events with digital and nurture campaigns

🎯 Requirements

• Proven experience in demand generation, integrated campaign, or revenue marketing roles in B2B, ideally SaaS or enterprise technology • Experience running paid media, email/nurture, ABM, and events • Experience owning pipeline reviews, attribution, forecasting contribution, and win-loss analysis • Experience building or running ABM programs, including account tiering and personalized account-level campaigns • Fluency in Salesforce or similar CRM and marketing automation platforms • Ability to structure campaigns for clean reporting • Data-driven approach to performance improvement • Comfortable using AI-powered marketing tools • Experience working across Marketing, Sales, and external partners, including agencies • Fintech, insurtech, or platform-business experience is a plus • Must reside in the contiguous 48 United States • Must be authorized to work in the United States; E-Verify is used for newly hired employees

🏖️ Benefits

• Competitive salary and equity based on role • Flexible paid time off • Parental leave programs • 100% paid-premium option for medical, dental, and vision insurance • Lifestyle stipend supporting physical, emotional, and financial wellbeing • Flexible work-from-home policy • Remote and WFH options • Optional access to a state-of-the-art office in Dallas’ Deep Ellum • Employee-led diversity, equity, and inclusion initiatives