Product Marketing Lead

🕒 October 20

đŸ’” $100k - $150k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

Where this job comes from

Posted on Bizzabo's careers page ↗Bizzabo's careers page, not through a job board

First seen by Remote Rocketship October 20

Still open on Bizzabo's site. Checked 3 hours ago.

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Logo of Bizzabo

Bizzabo

51 - 200 employees

đŸ’Œ Consulting

📣 Marketing

✈ Travel

Consulting ‱ Marketing ‱ Travel

Bizzabo is a comprehensive event management platform that powers immersive in-person, virtual, and hybrid experiences. It provides an Event Experience OS that allows users to manage events, engage audiences, and deliver significant business outcomes while prioritizing attendee data privacy. Bizzabo serves a diverse array of clients, ranging from Fortune 100 companies to scaling tech firms, and plays a key role in event networking, discovery, promotion, and ticketing.

📋 Description

‱ Own positioning and messaging for Bizzabo's Event Experience OS ‱ Translate agentic capabilities into clear value for enterprise event leaders ‱ Run product launches end to end, including narrative, pricing and packaging input, launch plans, field readiness, and customer communication ‱ Own competitive intelligence, battlecards, objection handling, and win/loss analysis ‱ Build sales pitches, demo storylines, one-pagers, and RFP content ‱ Partner with Sales and Solutions leadership to train the field ‱ Lead analyst relations, including Forrester and Gartner relationships, evaluation submissions, briefings, and peer review sites ‱ Build customer case studies, reference programs, and supporting metrics ‱ Drive customer adoption through release communications, programs, and executive business review content ‱ Maintain the messaging, product, and competitive knowledge source of truth powering Claude Skills ‱ Report directly to Bizzabo's Co-founder and CMO

🎯 Requirements

‱ 5+ years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers ‱ Experience as the lead or sole product marketer ‱ Experience using AI agents, ideally Claude, to automate real GTM workflows ‱ Track record positioning complex platforms for business and technical buyers ‱ Track record winning against an entrenched incumbent ‱ Strong sales enablement experience ‱ Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation ‱ Excellent writing skills ‱ Ability to work independently and move quickly without a large team ‱ Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools (nice to have) ‱ Experience in event technology, martech, or another platform sold to marketing teams (nice to have) ‱ Experience marketing agentic or AI-first products to enterprise buyers (nice to have) ‱ Experience with a three-sided value story involving organizers, attendees, and sponsors (nice to have) ‱ Fluency with Salesforce, HubSpot, and Gong (nice to have)

đŸ–ïž Benefits

‱ Generous time-off benefits ‱ Quarterly mental health days ‱ Quarterly team-building events (Bizzabreaks) ‱ Comprehensive insurance options with employer premium coverage ‱ 401(k) plan with employer matching ‱ Equity program ‱ Paid parental leave ‱ Sabbatical leave on milestone anniversaries (BizzaBirthdays)

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