PPC Specialist

🕒 March 27

🌵 Arizona – Remote

🌵 Arizona – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

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Blacksmith Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🛍️ eCommerce

🌐 Web 3

Marketing • eCommerce • Web 3

Blacksmith Agency is a premium design agency based in Phoenix, AZ. Specializing in website design, eCommerce, UI/UX, and platforms like WordPress and Magento, they pride themselves on their great work ethic, integrity, and quality results. The agency utilizes technology and a meticulous process to deliver stunning, award-winning designs, helping clients enhance their web presence across mobile and traditional channels.

📋 Description

• Plan, launch, and manage paid search campaigns in Google Ads for multiple clients • Create strategy for campaign structures aligned with client goals, including search, display, remarketing, and performance max (when appropriate) • Conduct keyword research, audience targeting, and write/edit ad copy • Set up conversion tracking and ensure attribution accuracy via GA4, GTM, and/or CRM integrations • Monitor daily spend and pacing to keep campaigns within budget while hitting CPA/CPL goals • Identify and manage negative keywords to improve efficiency • Analyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, landing page suggestions, etc.) • Prepare monthly performance reports with clear takeaways and next-step recommendations • Collaborate with SEO, design, and development teams to align paid campaigns with broader digital strategy and landing page performance • Stay current on Google Ads updates, keyword trends, and performance benchmarks • Manage additional ad platforms as needed, including Meta Ads, LinkedIn Ads, and Bing

🎯 Requirements

• 10+ years of hands-on experience managing Google Ads (Google AdWords) campaigns • Proven track record of delivering measurable growth through PPC, with examples supported by first-party data (e.g., CTR, CPL, ROAS, rankings) • Proficient in Google Ads Editor and Google Keyword Planner • Strong understanding of campaign structure, optimization, and ROI tracking • Familiarity with Google Analytics 4 (GA4) and performance reporting tools • Excellent communication and collaboration skills in a remote team environment

🏖️ Benefits

• Competitive pay • 100% remote work • High visibility on projects with real impact • Opportunity to shape PPC process and best practices at an established digital agency • A no-drama, results-focused team that values autonomy and execution • Opportunity to work and grow at an award-winning digital agency