Senior Director, Marketing Strategy

🔥 12 hours ago

🇨🇦 Canada – Remote

💵 $190k - $210k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 8%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blend360

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

🏨 Hospitality

✈️ Travel

💰 $100M Private Equity Round on 2022-08

Healthcare • Hospitality • Travel

Blend360 is a professional services company specializing in AI, data analytics, and data-driven solutions. They work with Fortune 1000 and large enterprise brands to tackle significant challenges by integrating people and artificial intelligence. Blend360 focuses on several domains including business intelligence, data engineering, data science, MLOps, and data governance. Their industries of expertise encompass financial services, energy, healthcare and life sciences, retail, technology, media & telecom, and travel & hospitality. Blend360 is recognized for their AI and data solutions, having earned accolades such as "AI-Enabling Solution of the Year" and being listed among the "Top Generative AI Service Providers 2024.

📋 Description

• Partner with the Head of Global Marketing to drive marketing impact • Shape Blend’s market narrative, category positioning, differentiation, and thought-leadership through-line • Own messaging architecture for campaigns, events, sales enablement, executive communications, and partner materials • Establish editorial standards and governance across regions, functions, and channels • Review press releases, analyst responses, executive bylines, and launch narratives • Define success metrics and develop reporting on business impact • Own earned media, thought leadership, and executive visibility • Guide analyst relations strategy with the Head of Global Marketing and senior leadership • Turn client outcomes into credible proof for buyers, analysts, and media • Translate company growth priorities into sequenced, resourced marketing work • Own measurement frameworks and report to the executive team and board • Guide investment decisions and tradeoffs • Build enablement, client-facing materials, and proof to support sales and client business units • Align events and partner motions with target accounts and the central storyline • Lead and grow marketers across communications, content, design, and enablement • Coach senior contributors and managers, set performance expectations, and build a talent bench • Improve operating consistency and knowledge reuse across global teams • Run the cadence that aligns and engages a distributed global team • Advance Blend’s AI-native operating model

🎯 Requirements

• Demonstrated track record of owning a significant piece of a marketing organization and being accountable for its results • Depth in brand, corporate communications, or integrated marketing • Earned media experience • Analyst relations exposure • Genuine editorial judgment and ability to edit and teach writing quality • Scope spanning multiple marketing disciplines • Fluency in the technology industry and technical narratives • Comfort in professional services, or ability to learn a new industry quickly • Experience managing marketers and hiring senior people • Executive presence with a CEO and senior leadership team • Experience within service-based business, technology industry, and partner ecosystem • Experience building or scaling a marketing function through a growth or transaction cycle • Practical, hands-on use of AI in marketing work • Experience marketing across LATAM or EMEA, or working across languages and regional buying cultures • Experience with a rebrand, repositioning, or category-definition effort • Established relationships with Forrester, Gartner, Everest Group, or similar

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401K • PTO • Paid holidays • Commuter benefits • Spending accounts • Life insurance • Disability coverage • EAPs