Senior Director, Global Marketing – Downstream

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🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $150k - $180k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 4%

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Logo of Venus AI LLC

Venus AI LLC

1 - 10 employees

Founded 2023

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

Consulting • Marketing • Artificial Intelligence

Venus AI LLC is an artificial intelligence-focused company that develops and deploys AI-driven solutions and services. With an emphasis on applying machine learning and data-driven techniques, the company helps organizations automate workflows, derive insights from data, and enhance decision-making. Venus AI LLC may offer consulting, model development, and integration support to enterprise and SMB clients seeking to adopt AI technologies.

📋 Description

• Create and execute go-to-market strategies and programs to achieve commercial plans, business objectives, and market-share growth • Develop and execute commercialization plans for new and existing products • Deliver differentiated value aligned with brand strategic objectives • Build and execute downstream marketing initiatives for targeted customer audiences • Create branded digital, social, and print campaigns • Develop and implement distributor and subsidiary support processes for compliant, brand-aligned positioning and messaging worldwide • Manage the downstream marketing budget, track ROI, analyze and report KPI performance, and optimize channel spend • Collaborate with upstream marketing and other departments on marketing programs for new products and offerings • Design training programs and develop medical educational content and customer resources with internal teams and external partners • Create sales enablement programs and tools supporting customer engagement, acquisition, conversion, and retention • Serve as the product’s digital voice and optimize channels and demand-generation strategies • Monitor brand performance, market research, and analysis • Champion products within the organization and aesthetic community • Develop customer relationships and extract field and market insights to refine messaging, segmentation, and operating plans • Provide internal thought leadership and stay current on medical aesthetics trends through field engagement, research, advisory boards, congresses, and associations • Manage a team of 3-5 people • Report to the Chief Product Officer

🎯 Requirements

• 5-7 years of marketing experience with a proven track record of growth and success in the medical aesthetic device industry • Bachelor’s degree in business or marketing • Experience in brand and product marketing • Experience in omni-channel marketing and digital knowledge • Experience managing people and external resources • B2B and B2C experience mandatory • Capable and willing to switch between hands-on tasks and strategic thinking • Aptitude to distill data to action and understanding of metric-driven marketing • Ability to manage through ambiguity and deliver against tight deadlines in a fast-paced environment • Strong interpersonal and presentation skills and ability to work cross-functionally • Ability to communicate effectively with technical and non-technical individuals • Positive attitude, team-player, hands-on, creative • Independent learner and flexible in nature • Ability to travel 25% of the time

🏖️ Benefits

• Comprehensive benefits package starting on Day 1 • Medical insurance • Dental insurance • Vision insurance • Life insurance • RRSP match • Equal opportunity, diversity and inclusion commitment • Disability accommodations during each stage of the recruitment process • Endless Opportunities • Opportunities to Foster Innovation • Best-in-Class Offering culture

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