Director of Marketing

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🔥 0 minutes ago

🌐 Canada, United States – Remote

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⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 13%

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Logo of Wiza

Wiza

51 - 200 employees

Founded 2019

🤝 B2B

☁️ SaaS

🎯 Recruiter

B2B • SaaS • Recruitment

Wiza is a SaaS company that helps sales and recruiting teams find validated prospect and candidate contact information. It provides tools to source and enrich contact details (e. g. , emails) from professional profiles for outreach and lead-generation/recruiting workflows, and is positioned to integrate with CRM and outreach systems used by B2B teams.

📋 Description

• Develop Wiza's marketing strategy and drive the next phase of growth • Own full-funnel demand from awareness to closed revenue across organic, paid, content, lifecycle, and product-led channels • Own sourced and influenced pipeline and direct external paid-media partners • Sharpen positioning and messaging across prospecting, list building, CRM enrichment, upkeep, and API use cases • Lead product marketing and launches to educate customers and the market about new platform capabilities • Partner with Product to improve product-led growth and convert free users to paid users, individuals to teams, and developers to API spend • Help select new market segments and build programs to reach them • Partner with RevOps on attribution, funnel conversion, cost per opportunity, and signup-to-customer measurement • Present marketing metrics to GTM leadership monthly and set the agenda • Build a high-performing marketing team, with an open headcount available on day one

🎯 Requirements

• 7+ years in B2B marketing, with real depth in demand generation and ownership of a full funnel • Experience marketing a product with both a sales-led and a self-serve motion • Track record of building from 0 to 1: campaigns, pages, launches, and programs designed and shipped, with measurable results • Strong product marketing instincts and ability to turn technical capabilities into buyer-focused stories • Fluency in HubSpot, paid channels, SEO tooling, web platforms such as Webflow, and analytics • Experience building AI workflows with Claude or similar and a point of view on AI's impact on marketing • Comfort answering questions independently in HubSpot or a BI tool • Leadership skills and a strong instinct for the skill set needed in a first hire

🏖️ Benefits

• Competitive compensation • Extended Health Benefits (Medical, Dental & Vision) • Flexible Vacation Policy • Remote Work From Anywhere In North America • Access To Our Toronto Office Space • Training & Development • Regular In-Person Events With Your Teammates

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