Paid Advertising Lead

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BlueTuskr

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📣 Marketing

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

BlueTuskr is an e-commerce-focused digital marketing agency that acts as an extension of its clients' teams to develop and execute custom, data-driven marketing strategies for online brands. Their services include market research and analysis, content and retention marketing, social media and paid media (search, social, marketplace) advertising, marketplace store and listing optimization, website design and development, SEO, and conversion rate optimization. The company highlights metrics such as $100M+/year revenue generated for clients, $10M+/year advertising budget managed, 30+ in-house marketing experts, and 250+ digital brands served.

📋 Description

• Serve as the primary strategic contact for a portfolio of e-commerce clients, with a focus on paid social performance • Lead performance review calls, QBRs, and strategy sessions — communicating clearly with founders and marketing leads who may not be media buyers themselves • Translate complex performance data into clear, actionable narratives that build trust and drive client decisions • Identify growth opportunities, present recommendations proactively, and earn client confidence through consistent results • Own paid social strategy and execution across Meta (primary), TikTok, and Pinterest — including campaign architecture, audience strategy, creative testing frameworks, and budget allocation • Apply your paid search knowledge (Google Ads, Microsoft Ads) to support and collaborate with the SEM team — including Shopping, Performance Max, YouTube, and branded/non-branded search — without owning that department • Build and maintain testing frameworks that drive consistent learnings across social accounts • Stay ahead of platform changes, algorithm shifts, and emerging ad formats — and translate those insights into strategy • Build the playbooks, processes, and reporting standards that will define how the social advertising department operates • Partner with Project Management, SEM team, and Accounts team to ensure cross-channel alignment and a cohesive client experience • Document best practices and create onboarding frameworks so the department is ready to scale when the time comes • As the team grows, you'll have the opportunity to hire, mentor, and lead social media buyers — but for now, the focus is on doing great work and building the infrastructure to support that growth • Own paid social performance reporting — with visibility into search data to inform a unified view of account health • Use data to drive strategic decisions, not just report on what happened • Develop and refine attribution frameworks in collaboration with the analytics team • Set and monitor KPIs for the social advertising department — ROAS, CPA, contribution margin, and beyond

🎯 Requirements

• 3+ years in paid social advertising (Meta Ads required) • Working knowledge of paid search (Google Ads required) • Experience managing small and large ad spend budgets • Proven track record managing direct client relationships • E-commerce or D2C brand experience (agency or in-house) • History of building or scaling a team or department • Hands-on experience with TikTok Ads, Pinterest Ads, or Microsoft Ads • Comfort with attribution complexity (blended ROAS, incrementality, etc.) • Experience building processes, playbooks, or department infrastructure • Experience presenting strategy to non-marketing stakeholders (founders, operators, investors) • Agency background preferred

🏖️ Benefits

• Fully remote • Unlimited PTO • Flexible hours • Internet, mobile phone, and gym reimbursements • A real path to building and leading the social advertising team within 12–18 months