Senior Demand Generation Manager

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Great Question

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

☁️ SaaS

🏢 Enterprise

🤝 B2B

SaaS • Enterprise • B2B

<Great Question> is an all-in-one, enterprise-grade SaaS platform for UX research that helps teams recruit participants, run user interviews, surveys and prototype tests, and synthesize findings. It provides participant recruitment (external panel of 3M+), scheduling, incentives, a secure research repository, AI-powered transcription and insight synthesis, and compliance with SOC 2, GDPR, and HIPAA. The product is aimed at UX researchers, product managers, and research-ops teams at B2B enterprises to centralize research operations and share actionable insights across organizations.

📋 Description

• Build and execute demand generation programs across organic search, AI search, content, partnerships, gated assets, referrals, directories, events and paid acquisition. • Take product marketing assets and messaging and turn them into repeatable lead-generation systems—gating content, distributing it through the right channels, repurposing it for social, newsletters and AI search, and continuously improving performance. • Segment and target the practitioner audiences we sell to—researchers, designers and product managers—so we attract the right buyers, not simply more buyers. • Partner closely with Product Marketing to move quickly from hypothesis → launch → measurement → iteration. • Work alongside our Growth Lead and GTM Engineer to build AI-assisted workflows for enrichment, personalization, content production, routing and automation so execution scales without linear headcount. • Measure the funnel rigorously—MQL → SQL → SQO conversion, cost per qualified lead and channel ROI—and make data-driven decisions about where to invest, where to optimise and what to stop.

🎯 Requirements

• 5–8 years in B2B demand generation or growth marketing, ideally within SaaS. • You've personally owned a pipeline, SQL or qualified lead target—and delivered against it. • You think in revenue, conversion rates and pipeline, not marketing vanity metrics. • You've built and operated multi-channel demand programs end to end, continuously improving performance based on data. • You're AI-native in practice. You've built workflows where AI materially increased output or reduced execution time, and you can explain exactly what changed. (We'll ask.) • Strong channel judgment—you know where to double down, where to experiment and where to stop investing. • Comfortable operating in a lean environment where success comes from systems, contractors and automation rather than building a large team. • Strong cross-functional communication and the ability to align Product Marketing, Sales and Operations around shared outcomes.

🏖️ Benefits

• A culture of customer obsession and curiosity • Opportunity to shape and scale a critical business function • Remote-first culture with high trust and high autonomy • Annual team retreats and virtual events • Opportunity to work on cutting-edge AI integrations that matter • Competitive compensation & equity • Generous PTO, health benefits, and learning stipend