Smart, Savvy + Associates | Recruitment Agency
1 - 10 employees
Our job is about more than just a placement or payment – it's about people.
Paid Media Manager
Job not on LinkedIn
🔥 0 minutes ago
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Smart, Savvy + Associates | Recruitment Agency
1 - 10 employees
Our job is about more than just a placement or payment – it's about people.
📋 Description
• Own campaign performance • Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads • Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results • Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality • Manage meaningful monthly advertising budgets directly within the platforms • Solve technical performance challenges • Diagnose and resolve attribution and conversion tracking issues • Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies • Ensure accurate reporting and campaign measurement across platforms • Test, learn, and improve • Plan and execute creative testing strategies, particularly within Meta • Continuously test audiences, messaging, placements, and bidding strategies • Stay current on platform updates, privacy changes, and evolving best practices • Contribute ideas that improve campaign performance across client accounts • Partner with clients and the internal team • Collaborate with strategists and account teams to deliver exceptional client results • Participate in client conversations and confidently explain campaign performance and recommendations • Share knowledge and contribute to a collaborative, high-performing team environment
🎯 Requirements
• 5+ years of hands-on performance marketing experience managing campaigns directly within Meta Ads Manager and Google Ads • Deep technical knowledge of campaign optimization, audience strategy, bidding, attribution, and conversion tracking • Experience with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related measurement tools • Proven experience managing significant paid media budgets directly, not simply overseeing agency partners • Strong analytical skills and confidence interpreting campaign data to drive performance • Excellent communication skills and the ability to discuss campaign performance with clients • A proactive, curious mindset and genuine passion for performance marketing
🏖️ Benefits
• Performance-based bonus opportunities • Flexible vacation policy • Opportunity to join as either an employee or independent contractor • Clear growth opportunities as the team continues to expand
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