Senior Performance Marketing Specialist

🕒 June 11

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Clever Digital Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

Clever Digital Marketing is a leading marketing agency specializing in driving scalable and profitable marketing results for home improvement businesses. They utilize strategic digital advertising across platforms like Google, Facebook, and Instagram, and take a client-centric approach to ensure a high return on investment for their clients. Their expertise in lead generation and omnichannel marketing allows them to serve as a vital partner for businesses aiming for growth in the competitive home improvement sector.

📋 Description

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for high-tier clients, ensuring that all campaigns meet or exceed their KPIs • Manage high-value client accounts, ensuring all campaign objectives are met or exceeded • Develop and implement tailored strategies to meet client objectives, leveraging in-depth platform knowledge • Monitor and analyze campaign performance metrics, making data-driven optimizations to improve results • Provide guidance and support to junior team members, helping them to develop their skills and improve campaign outcomes • Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones • Use data-driven insights to make informed decisions on budget allocation and targeting strategies • Create and implement robust A/B testing frameworks to continuously optimize campaign performance • Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance • Manage a Meta/TikTok ad budget ranging between $200,000 and $400,000 per month of performance spend • Scripting for ad copy, creatives, and different messaging in your advertorials • Collaborate with our Creative team to improve video ad campaigns • Collaborate with the CSM team to identify and resolve high-level issues

🎯 Requirements

• Minimum 3 years of experience managing performance Facebook campaigns for lead generation • Minimum 2 years of experience in an agency setting • Minimum 1 year of experience in direct response marketing • Experience managing 100K+/mo in performance spend focused on lead generation • Experience with creative briefs & ideating video campaigns • Advanced knowledge and practical experience with Facebook and Instagram ad platforms • Strong analytical and strategic thinking abilities • Highly organized and detail-oriented with excellent communication skills, both written and verbal • Highly preferred: Experience in enhancing conversion rate optimization

🏖️ Benefits

• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. • Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry. • Competitive compensation that reflects your expertise and contributions. • Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace. • 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit. • Comprehensive group benefits, including health, dental, and more, to support your well-being. • A company-provided MacBook and a home office budget to help you create your ideal workspace. • Merch deliveries to help you get started and feel part of the team. • A work abroad policy to support you when you need a fresh perspective or a new working environment. • Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.