Avnan
11 - 50 employees
Avnan is an electronics design, manufacturing and supply chain solutions provider that partners with OEMs to fulfill their design, validation, mass production and logistics requirements through their entire product life cycle.
Demand Generation Manager
🔥 0 minutes ago
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Avnan
11 - 50 employees
Avnan is an electronics design, manufacturing and supply chain solutions provider that partners with OEMs to fulfill their design, validation, mass production and logistics requirements through their entire product life cycle.
📋 Description
• The lead-generation engine. • Design and run Falcon's demand engine: a system that delivers a steady flow of researched, prioritized, quote-ready opportunities to the direct and channel teams every week, with qualified pipeline contribution as your primary number. • Signal-based ABM. Use intent and buying-signal data to find the accounts and projects that are in-market in each priority vertical, and run coordinated, account-based programs that put the Industry Account Executive and Channel Manager in front of the right buying committee at the right time. • Lists, enrichment, and automation. Build, segment, and continuously enrich Falcon's target-account and contact data with buying context, product fit, and contact mapping, and design the AI-driven workflows that automate the research, enrichment, scoring, and routing behind it. • Sales and channel enablement. Arm the Industry Account Executive and Channel Manager with account briefs, buying signals, fit-check and quote-ready notes, application content, and ready-to-send outreach so they win more deals, faster. • Content and answer-engine visibility (AEO/GEO). Direct Falcon's managed AI marketing workforce to produce vertical content, application notes, and comparison and selection guides, and optimize so Falcon is the source AI answer engines cite when engineers research harsh-environment power, always guiding them toward a fit-check or a conversation with sales. • Attribution and measurement. Own marketing automation and CRM integration, closed-loop attribution from first touch to closed-won, and a weekly report on pipeline contribution and influence on win rate and deal velocity, tying every campaign and asset to a named vertical, account, or product motion.
🎯 Requirements
• 5+ years in B2B demand generation or growth marketing with clear ownership of pipeline contribution and revenue impact, ideally in industrial, technical, manufacturing, or another considered-purchase market. • Demonstrated, hands-on use of AI to design workflows and multiply output across research, enrichment, content, and campaigns, with examples of what you built and the pipeline it produced. • Signal-based ABM and intent-data experience: turning in-market signals into coordinated, account-based programs that sales acts on. • Fluency in AI discovery and answer-engine optimization (AEO/GEO) and how to earn citations and visibility where buyers now research. • Strong CRM and marketing-automation command, with closed-loop attribution from first touch to revenue. • Pipeline and funnel discipline: you think in qualified pipeline and revenue influence, not MQL volume, and you operate lean by orchestrating AI rather than managing a large team.
🏖️ Benefits
• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities
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