Head of Growth – Paid Media

🕒 July 2

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BM Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it. • Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin. • Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first. • Creative strategy leadership alongside our creative team. • Senior client relationships across a portfolio of high-growth DTC brands. • Team development - building junior analysts and strategists into strong, independent operators.

🎯 Requirements

• Demonstrable track record of scaling Meta accounts beyond $100k/day • 6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands • Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale • Analytically rigorous without being paralyzed by data. You make decisions, move fast, and take accountability for outcomes. • Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear.

🏖️ Benefits

• Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best