Senior Creative Strategist

🕒 July 2

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BM Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Create performance ads that convert to client revenue growth by: • Utilizing data, research, and creative insights to formulate effective creative strategy • Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager • Performing consumer, product, and competitor research using basic tools/resources • Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos • Writing scripts and copy for video, static image ads, email campaigns. • Ensuring visuals match creative strategy outlined for the ad • Giving feedback that aligns to the creative strategy of the ad • Executing on feedback given by your Creative Strategy Lead • Analyzing the results of creative tests and utilizing this analysis to iterate • With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning • Identifying top-performing concepts within accounts using data and creative analysis • Identifying effective concepts/trends in the social media ecosystem

🎯 Requirements

• 5+ years of relevant experience • Paid social or Direct Response experience (work/writing samples are a big plus) • Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively • Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions • Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities • Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook) • Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, YouTube, Snapchat • Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides) • Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices

🏖️ Benefits

• Health insurance • Performance bonus • Equity