Conversion and Creative Strategist

Job not on LinkedIn

🕒 June 23

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 56%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Triquetra

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2017

⚽ Sports

👥 B2C

Sports • B2C

Triquetra is a Miami Beach–based water sports operator offering recreational activities and rentals such as jet ski, surfing, parasailing and windsurfing, with online reservation and package options. The company markets itself as professional, friendly, trusted and affordable, providing tours and couple packages, customer testimonials, and contact/reservation information for visitors and tourists.

📋 Description

• Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels • Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging • Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets • Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion • Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings • Develop hypotheses based on performance data, customer behavior, and competitor insights • Prioritize testing opportunities based on expected impact, business goals, and channel performance • Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities • Convert product insights, performance data, and competitive intelligence into actionable creative briefs • Provide strategic direction for designers, video editors, UGC creators, and content partners • Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome • Collaborate with creative teams to improve execution quality and performance alignment • Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics • Monitor trends in supplements, wellness, ecommerce, and DTC marketing • Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics • Identify which messaging angles drive stronger engagement, click-through rates, and conversion

🎯 Requirements

• 5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy • Proven experience driving measurable conversion improvements across e-commerce or DTC brands • Strong copywriting and messaging strategy skills with a deep understanding of customer psychology • Experience translating technical, scientific, or complex products into simple, persuasive messaging • Strong analytical skills with the ability to interpret performance data and generate actionable insights • Experience running structured A/B testing and conversion optimization initiatives • Strong project management and prioritization skills in fast-paced environments • Excellent communication and cross-functional collaboration skills

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development