Senior Paid Media Manager

🔥 16 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

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BM Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Own paid media end to end for a set of DTC and e-commerce accounts • Onboard new clients, lead kickoffs, and establish budgets, targets, audiences, and reporting cadence • Audit ad accounts, tracking setup, and creative libraries • Configure ad accounts, pixels, CAPI, and conversion tracking • Build campaign structures, ad sets, audiences, and budget splits • Brief creative and feed requirements to the studio team • Launch, monitor, and optimize campaigns daily against KPIs • Manage budget pacing and shift spend toward better-performing areas • Run creative, audience, and bidding tests and scale successful approaches • Own weekly and monthly client reporting and present results to clients • Identify risks early and communicate performance issues and action plans

🎯 Requirements

• 3+ years buying paid media, hands-on, across Meta and Google (TikTok a plus) • Track record in DTC or e-commerce with ownership of ROAS or CPA and ability to discuss specific accounts • Comfortable running client calls solo, including difficult performance discussions • Strong tracking and attribution knowledge: GA4, pixel, CAPI, and interpreting performance data • Able to run several accounts simultaneously, start to finish, while keeping each on plan • Agency background running multiple clients (nice to have) • Feed management and Google Shopping experience (nice to have) • Experience using a creative testing framework (nice to have)

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