Principal Web Strategy – Digital Experience Lead

Job not on LinkedIn

🕒 July 23

☕ Washington – Remote

☕ Washington – Remote

💵 $105k - $115k / year

⏰ Full Time

🟠 Senior

🛍️ E-commerce

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

BPCS, Comprehensive marketing solutions, ltd.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

BPCS, Comprehensive marketing solutions, ltd. is a marketing agency founded in 2015 by four friends and experienced advertising professionals. The company offers integrated marketing, business consulting, advertising, and marketing strategies. Positioned as a 'big little agency,' BPCS combines the resources of larger firms with the personal touch and commitment of smaller agencies, providing responsive and dedicated services to meet complex marketing challenges.

📋 Description

• Own the end-to-end web strategy for major product, portfolio, and feature launches. • Establish the vision, success metrics, operating model, and measurable business outcomes for web initiatives. • Translate customer behavior and website-performance data into recommendations for product roadmaps, positioning, naming, and investment. • Develop executive-ready narratives that connect web insights to strategic business decisions. • Serve as the strategy hub across content, information architecture, design, development, SEO, AEO, ecommerce, delivery, and experimentation. • Create a unified, prioritized web roadmap across multiple teams and workstreams. • Lead customer-journey, funnel, page-strategy, and information-architecture decisions. • Champion accessible, intuitive, trustworthy, and high-performing customer experiences. • Define and oversee A/B and multivariate experimentation strategies. • Identify opportunities to use AI for personalization, recommendations, content scaling, and workflow acceleration. • Establish appropriate governance for AI-enabled content and customer-experience initiatives. • Partner with design, engineering, analytics, marketing, ecommerce, retail, and product stakeholders. • Lead creative agencies, development partners, systems integrators, and marketing-technology vendors. • Develop outcome-based statements of work and hold external partners accountable for quality, speed, and measurable results. • Guide global web experiences across multiple markets, languages, categories, and customer segments. • Monitor Core Web Vitals, attribution, conversion, engagement, and other indicators of web-experience health. • Influence senior leaders and resolve competing priorities through data-backed recommendations.

🎯 Requirements

• 10+ years of experience in web strategy, digital product management, ecommerce, digital experience, or a related discipline. • Experience owning web strategy for complex consumer products, portfolios, or global digital experiences. • Deep understanding of information architecture, page strategy, customer journeys, funnels, attribution, and conversion. • Strong knowledge of web design principles, accessibility, usability, and Core Web Vitals. • Experience defining metrics and using behavioral or performance data to make roadmap decisions. • Demonstrated experience leading A/B and multivariate testing programs. • Proven ability to lead cross-functional initiatives across content, design, engineering, analytics, marketing, and commercial teams. • Experience influencing executives through concise, decision-oriented storytelling. • Experience managing creative, design, development, martech, or systems-integration partners. • Ability to develop outcome-based SOWs and manage vendors against performance expectations. • Working knowledge of AI applications in digital content, personalization, recommendations, or operational workflows. • Ability to work standard business hours aligned with the Pacific time zone.

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible Spending Account • 401k program • Competitive PTO offerings • Parental Leave • Opportunities for professional growth and development