Growth Copywriter

Job not on LinkedIn

🔥 39 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Winona

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🛍️ eCommerce

☁️ SaaS

Healthcare • eCommerce • SaaS

Winona is an online platform that appears to be experiencing technical difficulties at the moment. The platform invites users to use a search box to find what they are looking for, suggesting it serves as a resource or information service online. With a homepage link provided, it implies a web-based service orientated towards aiding users in finding specific information or services.

📋 Description

• Own performance and optimization of Winona’s end-to-end messaging ecosystem • Design and execute rapid copy experiments across paid acquisition, intake flows, and lifecycle retention loops • Write copy hypotheses, design A/B tests with growth and analytics teams, analyze performance data, and create a scalable messaging playbook • Write, test, and optimize automated onboarding, activation, adherence, churn-save, and win-back sequences across email, SMS, and push notifications • Own persuasive strategy and microcopy for landing pages, interactive quiz/intake flows, checkouts, and dynamic pricing or offer messaging • Generate concepts, hooks, and static/video copy variants for Meta, Google, and YouTube • Mine product reviews, customer support tickets, intake data, and exit surveys for customer insights and high-converting language • Leverage and train internal AI copywriting tools to scale production, maintain brand consistency, and build automated variant pipelines • Collaborate with growth, analytics, and other cross-functional teams

🎯 Requirements

• 5+ years of dedicated copywriting experience specializing in direct-response, conversion copywriting, or growth marketing • DTC Telehealth, Wellness, or HealthTech experience is highly preferred • Portfolio backed by data and results, including tested copy variants, structural or psychological changes, and quantifiable lift in CTR, quiz completion, or conversion rates • Significant experience building and optimizing automated email and SMS flows, including onboarding, retention, and win-backs • Strong foundation in A/B testing mechanics, including copy hypotheses, sample size requirements, and statistical significance • Ability to write about sensitive personal health topics with empathy while adhering to healthcare compliance rules and ad-network medical restrictions • Experience leveraging and training AI copywriting tools • Ability to work remotely in the US or Canada

🏖️ Benefits

• Remote-first, work wherever you choose • Unlimited paid time off • Paid non-working holidays per country of residence • Medical/ Dental/ Vision insurance (US-W2) • Referral bonuses • Financial support for online courses • Fun and casual work environment • Employee engagement activities and virtual gatherings • Diverse, global team

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