Brand Manager

🔥 21 hours ago

🇨🇦 Canada – Remote

💵 $80k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Canopy Growth Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏭 Manufacturing

🍽️ Food & Beverage

💊 Pharmaceuticals

Manufacturing • Food & Beverage • Pharmaceuticals

Canopy Growth Corporation is a world leading cannabis company dedicated to harnessing the potential of cannabis to enhance lives. With a focus on personal wellness, economic opportunity, and social justice, Canopy aims to demonstrate cannabis as a positive influence in society.

📋 Description

• Develop and execute annual brand plans aligned with company growth objectives • Define brand positioning, value propositions, and consumer targeting strategies • Identify growth opportunities through consumer insights, market trends, and competitive analysis • Manage brand performance against business and marketing objectives • Collaborate with insights and innovation teams on the product pipeline from concept through commercialization • Partner with Product Development, Regulatory, and Operations teams to launch new products and line extensions • Develop business cases and forecasts for innovation initiatives • Monitor product performance and identify optimization opportunities • Leverage quantitative and qualitative research to understand consumer needs and behaviors • Translate insights into actionable strategies and marketing initiatives • Track category trends, competitive activities, and emerging consumer preferences • Develop and execute integrated marketing campaigns across retail, digital, experiential, and trade channels • Collaborate with agency partners and internal creative teams to ensure brand consistency and effectiveness • Manage campaign performance and optimize using data-driven insights • Ensure marketing initiatives comply with cannabis regulations and company policies • Partner with Sales and Trade Marketing teams to drive retail visibility and sell-through • Support customer presentations and retailer engagement efforts • Influence cross-functional stakeholders to deliver business objectives • Lead brand planning processes and facilitate team alignment • Manage brand budgets and investments • Monitor revenue, profitability, market share, and return on marketing investment • Develop forecasts and contribute to annual business planning processes

🎯 Requirements

• Bachelor's degree in Marketing, Business, Commerce, or related field • 5+ years of progressive brand management experience, preferably within cannabis, CPG, beverage alcohol, tobacco or consumer wellness • Demonstrated success leading brand strategy and marketing programs • Strong business acumen and analytical capabilities • Experience managing multiple projects in a fast-paced environment • Excellent communication, presentation, and stakeholder management skills • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint • Experience working in highly regulated industries preferred • Consumer insights and innovation experience preferred • Familiarity with syndicated data sources and market analytics tools preferred • Experience managing external agencies and creative partners preferred • Chosen applicant must successfully complete background and reference checks

🏖️ Benefits

• Extended health and dental coverage • Paid vacation • Participation in our employer-supported retirement savings program • Remote-first work arrangement