Director, Demand Generation

🕒 September 3

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $187.3k - $213.7k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Capital One

WebsiteLinkedInAll Job Openings

10,000+ employees

🏦 Banking

💳 Fintech

💸 Finance

💰 Post-IPO Equity on 2023-05

Banking • Fintech • Finance

Capital One is a leading financial services company that specializes in offering credit cards, auto loans, banking, and savings accounts. With a focus on innovation and technology, Capital One aims to change banking for good by providing customer-friendly solutions and fostering a diverse and inclusive workforce. The company is known for its commitment to creating a positive impact in the banking industry through advanced digital tools and customer service excellence.

📋 Description

• Own the end-to-end demand generation strategy by segment, persona, and ideal customer profile across the full buyer journey • Translate revenue targets into quarterly pipeline and campaign plans and forecast with data-backed accuracy • Refine ideal customer profiles, target account lists, and segmentation with RevOps, Sales, and Product Marketing • Develop and lead integrated full-funnel campaigns across digital, ABM, nurture, webinars, content syndication, and partner/co-marketing engagements • Differentiate messaging, creative, and demand generation offers using buyer insight and competitive positioning • Run continuous experimentation and testing to optimize messaging, channels, offers, and conversion • Build a scalable, privacy-aware demand engine using modern marketing technology • Champion responsible AI use for campaign production, personalization, and analysis • Ensure data quality, attribution discipline, and clean marketing-to-sales handoffs • Govern marketing-to-sales SLAs, lead/account routing, and follow-up cadences • Run joint pipeline inspection and coverage reviews with Sales leadership • Improve conversion rates, velocity, and win rates by stage and segment • Build, mentor, and grow a high-performing team • Lead weekly, monthly, and quarterly operating reviews with demand metrics, accountability, and course correction • Communicate plans, results, and resource needs to executive leadership • Own demand generation budget allocation, reallocation, and ROI accountability • Reduce CAC and improve payback period while sustaining pipeline coverage and growth

🎯 Requirements

• At least 10 years in B2B marketing • At least 5 years of experience in Software or SaaS demand generation • Experience owning pipeline and revenue outcomes in a Software or SaaS marketing environment • Experience across enterprise, mid-market, and/or product-led growth motions • Strong understanding of modern marketing technology, CRM, marketing automation, attribution and BI, intent and enrichment data, ABM platforms, paid media, and demand analytics • Leadership, hiring, and coaching experience • Ability to communicate strategy and results to C-suite and board-level executives • Understanding of funnel metrics, attribution models, cohort analysis, and pipeline economics • Experience with category creation, international expansion, or channel/partner demand programs • Familiarity with community-led growth and developer or technical audiences • Experience operationalizing AI in marketing workflows • Experience marketing to technical buyers or in data, cloud, or security categories • Privacy-aware measurement expertise, including first-party data, consent, and modeling • Capital One will not sponsor a new applicant for employment authorization for this position

🏖️ Benefits

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI) • Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being • Reasonable accommodations for applicants who require them