Director, Paid Media

Job not on LinkedIn

🕒 August 14

🇺🇸 United States – Remote

💵 $75 - $120 / hour

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Advocate Aurora Health

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

⚕️ Healthcare Insurance

💰 $10.2M Grant on 2019-08

Healthcare • Healthcare Insurance

Advocate Aurora Health is a leading healthcare organization that operates across various regions including Central Chicagoland, Central Wisconsin, Greater Milwaukee, and more. With a diverse range of career areas such as advanced practice clinicians, behavioral health, nursing, and more, Advocate Aurora Health is committed to helping people live well. The organization offers numerous benefits and opportunities for career advancement, fostering an environment where individuals can thrive and innovate in the healthcare sector. Advocate Aurora Health prioritizes the safety of its candidates and maintains a robust recruitment process to protect sensitive information.

📋 Description

• Lead development and implementation of integrated media strategies across relevant channels • Champion full-funnel thinking across paid, social, and emerging channels • Evaluate media resources, trends, technology, and tools to improve investment impact and efficiency • Oversee adoption and integration of media technology, automation, targeting, measurement, and attribution solutions • Modernize media planning through integration with creative and marketing strategies • Direct development and optimization of cross-channel media campaigns using analytics, audience segmentation, and real-time performance insights • Negotiate and manage media buys for cost efficiency and value • Manage relationships with agencies, vendors, publishers, and technology partners • Drive data-driven strategies using AI, automation, and machine learning • Connect media, creative, and marketing strategy teams to ensure aligned narratives and end-to-end cohesion • Partner with agencies and internal stakeholders to deliver consistent messaging across channels • Provide direction to media agencies and internal and external analytics and technology teams • Lead organizational change, capability building, and transformation of media-related roles and skills • Deliver presentations and dashboards with strategic insights and recommendations to executive leadership • Foster collaboration, creativity, continuous upskilling, and experimentation with generative AI and automation • Design and direct assigned areas of responsibility; select, coach, and develop teams • Set objectives aligned with organizational strategy and manage talent through performance management, succession planning, and development • Establish processes for recognition, feedback, and performance improvement • Develop or recommend operating and capital budgets and control expenditures • Ensure compliance with the organization's Code of Ethical Conduct, policies, regulations, and applicable laws

🎯 Requirements

• Bachelor's degree in business, marketing, advertising, or a related field • 7+ years of progressive experience in paid media strategy • Proven track record managing large-scale campaigns across omnichannel platforms • Management experience at a media agency • 3+ years leading high-performing media teams • Demonstrated knowledge and experience leading media strategy planning and execution • Demonstrated success managing a multi-million-dollar media budget across traditional and digital channels • Deep knowledge of paid, owned, and emerging media channels, including digital, social, SEM, display, and influencer marketing • Experience leveraging AI-driven targeting, personalization, and optimization • Strategic planning and executable strategy development • Expertise in data analysis, market research, and consumer insights • Ability to manage multifaceted projects within time and budget constraints • Preferred: Master's degree in relevant business, marketing, or related field/industry • No licensure, registration, or certification required

🏖️ Benefits

• Comprehensive Total Rewards package • Competitive compensation • Generous retirement offerings • Career development programs • Premium pay such as shift and on-call pay • Incentive pay for select positions • Opportunity for annual performance-based increases • Paid Time Off programs • Medical, dental, vision, life, and short- and long-term disability benefits • Flexible Spending Accounts for eligible healthcare and dependent care expenses • Adoption assistance • Paid parental leave • Defined contribution retirement plans with employer match • Other financial wellness programs • Educational Assistance Program