VP of Marketing

Job not on LinkedIn

🕒 October 21

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Carefeed

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Carefeed is a comprehensive platform designed for post-acute and senior care communities, aimed at enhancing staff efficiency, resident journeys, and family satisfaction. By integrating e-signatures, online payments, and compliance management into a single solution, Carefeed streamlines operations and facilitates communication among staff, residents, and families. With features like centralized patient information, automated training, and satisfaction surveys, Carefeed transforms how care communities operate, ultimately driving efficiency and improving the overall care experience.

📋 Description

• Build and own Carefeed’s demand generation engine, with a direct, measured contribution to pipeline as the primary success metric • Build Carefeed’s marketing strategy, owning the plan from channel mix through lead volume, quality, and conversion into sales pipeline • Lead and grow Carefeed’s marketing function, identifying where the team needs to add capability as the function scales • Own activation and presence across the AHCA/NCAL/state association channels, including the conference and events calendar, as a lead generation channel • Build an ROI-led content and thought leadership program that earns credibility with senior living operators and owners ahead of a sales conversation • Partner directly with the Head of Growth and the commercial team to align marketing output with pipeline generation goals and BDR outreach • Own brand positioning and messaging, and bring consistency to how Carefeed shows up across web, content, and events • Build out marketing’s measurement discipline, connecting campaigns and content to leads, pipeline, and revenue outcomes • Evaluate and stand up the marketing technology and process a scaling GTM motion requires • Report to the Head of Growth and become the strategic owner of Carefeed’s marketing function

🎯 Requirements

• 10+ years of marketing experience, with at least 2-3 years in a senior leadership role owning marketing strategy end to end • A track record of building and scaling a demand generation function, with specific, defensible lead generation and pipeline contribution results • Experience building a marketing function from a limited or early-stage base, not just operating within a mature one • B2B SaaS or healthcare technology background; senior living, long-term care, or adjacent healthcare services experience is a strong plus • Experience building thought-leadership-led, not pitch-led, marketing programs, ideally in a relationship-driven or trade-association-anchored industry • Strong people leadership instincts; you’ll build and grow a marketing team as the function scales • Comfortable operating at a fast-growing, venture-backed startup where process is still being built, not just maintained • Bachelor’s degree or equivalent work experience

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance to support your health and well-being • 401(k) plan to help you plan for the future • Paid vacation, sick time, and company-paid holidays to support work-life balance • A culture that values growth and development, with opportunities to grow your career as we scale • Join a fast-growing startup making a real impact in the lives of senior care providers and their communities • Own marketing at a fast-growing startup making a real impact in the lives of senior care providers and their communities • Own Carefeed’s largest deals and set the enterprise playbook for the company as it scales

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