CarriersEdge
11 - 50 employees
CarriersEdge is a leading provider of online driver training for the trucking industry. With a comprehensive library of safety and compliance courses, supported by advanced management and reporting functions, CarriersEdge helps over 2000 fleets train their drivers without sacrificing miles or requiring people to come in on weekends. CarriersEdge is also the creator of the Best Fleets to Drive For program, an annual evaluation of the best workplaces in the North American trucking industry.
Senior Copywriter
🕒 Yesterday
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CarriersEdge
11 - 50 employees
CarriersEdge is a leading provider of online driver training for the trucking industry. With a comprehensive library of safety and compliance courses, supported by advanced management and reporting functions, CarriersEdge helps over 2000 fleets train their drivers without sacrificing miles or requiring people to come in on weekends. CarriersEdge is also the creator of the Best Fleets to Drive For program, an annual evaluation of the best workplaces in the North American trucking industry.
📋 Description
• Produce high-quality content across multiple formats, including landing pages, email nurture sequences, blog/SEO content, case studies, sales decks, webinar scripts, comparison assets, customer stories, and proof-driven content. • Support the Director of Marketing in developing messaging for key audiences, offers, campaigns, partner channels, and market expansion initiatives. • Apply behavioural science principles and conversion-writing best practices to improve the effectiveness of landing pages, campaigns, nurture sequences, and other marketing assets. • Adapt writing style and structure to suit the goal, channel, and stage of the buyer journey. • Work with channel partners to develop cross-promotion opportunities and assist with delivery. • Participate in development and lead the execution of a robust and varied content calendar for two brands.
🎯 Requirements
• 8+ years experience as a copywriter and content developer, preferably in SaaS, B2B, or similar industries. • Exceptional writing and editing ability, with a portfolio that demonstrates strength in strategic messaging, conversion copy, and long- and short-form content. • Experience applying behavioural science, buyer psychology, or conversion-copy principles to marketing content. • Proven experience with current SEO/GEO best practices. • Demonstrated ability to produce compelling, topical, timely content within short timeframes. • Strong interviewing skills and ability to coax stories and insights out of subjects. • Strong organization and project management (using tools such as Jira, Monday, etc.) • Excellent attention to detail, so please find a way to mention soccer in your cover letter. • Excellent editing and review skills. • Must reside in Canada.
🏖️ Benefits
• This is a remote position, suitable for individuals with disabilities • Accommodations are available on request for candidates taking part in all aspects of the selection process
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