Personalization and Optimization Specialist

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Ciena

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1985

📡 Telecommunications

🔧 Hardware

💰 Series C on 1995-12

Telecommunications • Hardware • Networking

Ciena is a global leader in optical and routing systems, services, and automation software. We build the world’s most adaptive networks to address ever-increasing digital demands for richer, more connected experiences for all users. For three-plus decades, we’ve brought our innate sense of humanity to our relentless pursuit of innovation.

📋 Description

• Design, build, QA, and launch personalized experiences using Adobe Target and Marketo Engage to support campaign execution across digital touchpoints. • Analyze user behavior, audience segments, and performance data to uncover actionable insights that inform personalization strategies across digital channels (Email, Web, Chat). • Translate data driven insights into recommendations that improve how personalized experiences are delivered to key audience segments. • Monitor and evaluate performance of personalization initiatives, continuously refining experiences based on data-driven learnings. • Manage multiple personalization initiatives simultaneously, ensuring timely delivery in a fast-paced environment. • Partner with cross-functional teams and external vendors to ensure accurate measurement, reporting, and alignment with business goals.

🎯 Requirements

• Minimum of 3 years of experience working with Adobe Target or a similar web optimization tool (e.g. Optimizely or Google Optimize) • Bachelor’s degree in Marketing, or a related field. • Proficiency in Adobe Target, including activity creation, QA, and publishing. • Strong understanding of A/B and multivariate testing methodologies and web optimization tactics. • Strong analytical skills with experience in campaign performance analysis and data-driven decision-making. • Ability to collaborate with cross-functional teams and stakeholders effectively.

🏖️ Benefits

• medical, dental, and vision plans • participation in 401(K) (USA) & DCPP (Canada) with company matching • Employee Stock Purchase Program (ESPP) • Employee Assistance Program (EAP) • company-paid holidays • paid sick leave • vacation time