Senior Partner Marketing Manager

🔥 10 hours ago

🇺🇸 United States – Remote

💵 $100k - $140k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Celigo

WebsiteLinkedInAll Job Openings

501 - 1000 employees

☁️ SaaS

💰 $48M Series C on 2021-12

SaaS

Celigo is a world-class integration platform as a service (iPaaS) designed to facilitate automation of both common and custom business processes. It empowers IT and business teams to enhance agility and foster innovation within their organizations, particularly focusing on integration and digital transformation. The platform specializes in areas such as SaaS, Ecommerce, and Cloud Applications, making it a robust solution for modern business integration needs.

📋 Description

• Lead co-marketing for strategic alliance partners such as AWS, Microsoft, Shopify, and SAP • Align demand generation, content, product marketing, and field teams around alliance agendas • Translate partner go-to-market priorities into co-marketing programs that generate pipeline • Develop joint value propositions and partner-specific messaging • Create messaging and materials for landing pages, one-pagers, event assets, and sales teams • Plan, execute, and reconcile co-marketing budgets and MDF • Track spending, ensure partner-program compliance, and maximize ROI • Design and run partner-channel demand generation programs, including marketplace listings, campaigns, co-hosted webinars, newsletters, and joint paid media • Develop solution briefs, battle cards, and joint pitch materials for partner sales and solutions teams • Represent Celigo at partner-hosted events and marketplaces • Manage event content submissions, event presence, and marketplace listing optimization • Track and report pipeline influenced, partner-sourced leads, MDF utilization, and co-sell activity • Build relationships with strategic partner marketing counterparts • Coordinate joint planning cycles and respond to partner requests

🎯 Requirements

• 7+ years of B2B marketing experience • At least 2 years focused on partner, alliance, or channel marketing in a SaaS environment • Hands-on experience with one or more major platform ecosystems: AWS, Microsoft, SAP, Shopify, or a comparable enterprise platform • Proven track record of co-marketing programs that produced measurable pipeline • Ability to find win-win paths between two large organizations with different goals • Skill navigating large partner organizations and building cross-team relationships • Fluency in demand generation tactics, including digital campaigns, webinars, content syndication, marketplace optimization, and field events • Strong written communication skills • Ability to track programs in CRM or marketing automation and build reports independently • Familiarity with iPaaS, integration, or ERP ecosystems is a plus • Highly organized and self-directed • Comfortable managing multiple partner relationships simultaneously

🏖️ Benefits

• Remote-first culture • Three weeks of vacation (starting year one) • Wellness days and holidays to recharge • Parental leave • Generous benefits package • Monthly tech stipend • Recognition and career development opportunities • Competitive compensation • Lightspeed learning opportunities • Inclusive, high-growth work environment

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