Senior Manager, Brand Marketing

🕒 September 18

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 12%

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CertifyOS

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 $40M Series B - Certify on 2025-06

Healthcare • SaaS • B2B

CertifyOS is a healthcare-focused provider data platform that consolidates and verifies provider information to create a single, AI-enabled source of truth. It replaces spreadsheets and point solutions with infrastructure for credentialing, contracting, payments, compliance, and provider data management, offering services like credentialing, licensing, monitoring, and roster management. The platform ingests rosters and real-time feeds, validates records against thousands of sources, and delivers a continuous, clean data stream accessible via one API. CertifyOS is positioned as a B2B SaaS solution for health plans, digital health companies, and health systems, claiming measurable operational improvements (e. g. , reduced re-credentialing costs, faster onboarding) and listing major health plans among its clients.

📋 Description

• Steward Certify's brand identity, including voice, tone, visual language, and positioning • Maintain and evolve the brand guidelines system • Lead periodic brand audits and use findings to evolve the brand • Partner with Product Marketing and leadership on positioning, market strategy, and competitive narrative • Own the master content strategy and editorial calendar • Develop thought leadership for health plan executives and provider operations leaders • Lead creation of articles, blogs, LinkedIn content, newsletters, video scripts, webinars, event presentations, white papers, contributed industry pieces, and sales enablement assets • Build a scalable content production engine using AI tools, internal subject-matter experts, customer insights, and external partners • Partner with Marketing, BD, Product, Customer Success, and executives to support pipeline creation, customer education, product launches, events, and market authority • Own Certify's podcast, including guest strategy, topic selection, production, publishing, and audience growth • Drive Certify's LinkedIn presence and executive ghostwriting programs • Build and grow Certify's owned newsletter • Track channel performance and optimize content type, frequency, and distribution • Own events strategy and manage conferences, roundtables, webinars, proprietary events, logistics, materials, and follow-up campaigns • Develop employer brand strategy and recruiting content • Partner with People & Talent on talent marketing • Own corporate communications, including executive announcements, company updates, investor communications, and press releases • Build internal brand engagement programs

🎯 Requirements

• 6–10+ years in brand marketing, content strategy, or editorial leadership • Track record of building or transforming a brand at a healthcare or technology company • Demonstrated experience owning content operations at scale, including editorial systems, production workflows, and high-volume output • Hands-on experience managing owned media channels such as LinkedIn company presence, newsletters, podcasts, or video programs • Strong writing and editorial skills • Ability to translate business goals into brand narratives and content strategies for B2B buyers and talent audiences • Preferred: Background in healthtech, health plan operations, or B2B enterprise SaaS with complex buyer audiences • Preferred: Experience with AI-driven content workflows, LLMs, automation platforms, or content intelligence software • Preferred: Experience managing or contributing to executive thought leadership and ghostwriting programs • Preferred: Familiarity with demand generation and ABM

🏖️ Benefits

• 100% coverage of health, dental, and vision insurance premiums for employees • Unlimited PTO for US-based team members, with at least two weeks off each year to recharge • Health insurance for employees in India • Statutory leave benefits for employees in India • Additional wellness (menstrual) leave for women in India • Inclusive workplace and equal employment opportunity commitment • Reasonable accommodations during the application process