VP, Product – Commerce and Retail Media

🕒 5 days ago

🌽 Illinois, New York – Remote

🌽 Illinois – Remote 🗽 New York – Remote

💵 $200k - $250k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Circana

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

💼 Consulting

B2B • Consulting

Circana is a market research company that specializes in measuring and accelerating demand for brands. They utilize big data and an AI data-visualization platform to tackle complex business challenges, guiding clients through innovation and meeting consumer demand. With over a century of combined experience from their legacy as IRI and NPD, Circana serves more than 7,000 global brands and retailers, providing insights into both online and in-store purchasing behavior. Their expertise is recognized by prominent media outlets including Bloomberg, CNBC, and The New York Times.

📋 Description

• Define the future of Retail Media Network measurement, advertiser effectiveness, Audience Targeting, Customer Relationship Management, and AI-powered commerce intelligence • Establish a scalable media framework and products supporting customer relationship management, retail media targeting, measurement and optimization • Create the industry standard for retail media effectiveness measurement • Launch a universal dashboard and API strategy supporting advertisers, RMNs, agencies and partners • Connect audience targeting, customer experience, incrementality, attribution and optimization measurement into a unified platform • Drive software, data and measurement of revenue growth • Establish Circana as the trusted neutral retail media partner across RMNs • Own vision, roadmap, investment strategy and commercialization • Lead products spanning lift measurement, benchmarking, media optimization, audience targeting, customer relationship management, AI insights and analytics • Lead integration of measurement capabilities such as match market testing and Market Mix Modeling (MMM) • Partner with Data Science and Engineering to operationalize audience segmentation, targeting, incrementality, causal inference and AI • Build scalable self-service experiences and ecosystem integrations • Influence executive clients, retailers and strategic partners • Recruit and develop world-class product talent

🎯 Requirements

• 12-15+ years in Product Management, Analytics, AdTech, MarTech or Retail Media • Proven success launching enterprise data, measurement or analytics products • Strong executive presence and customer-facing leadership • Bachelor’s degree in quantitative discipline • Familiar working knowledge with RMNs like Amazon Ads, Walmart Connect, Sam's Club MAP, Instacart Ads, Roundel, Kroger Precision Marketing or Albertsons Media Collective • Retail media ecosystem platform knowledge like Skai, Pacvue, Koddi, Flywheel, CommerceIQ or similar platforms • Commerce and social platform experience and knowledge like TikTok Shop, Meta Commerce, Pinterest or similar organizations • Familiar with measurement and analytics offerings like Nielsen, NCS, Kantar, Neustar, Analytic Partners or Circana/IRI • Built products used across multiple RMNs • Understanding of advertiser, agency, retailer and platform needs • Deep fluency in media, measurement science, CRM and commercialization • History of scaling products from concept to market leadership • Knowledge of Retail Media Networks, incrementality measurement, causal inference and econometrics, attribution and media optimization, AI/ML-based insights and recommendation systems, and retail, media and consumer data ecosystems

🏖️ Benefits

• Bonus pay eligibility • Paid time off • Medical insurance • Dental insurance • Vision insurance • 401(k)