Product Marketing Manager

Job not on LinkedIn

🔥 12 minutes ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 $71k - $77k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Cision France

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1867

🤝 B2B

📱 Media

📣 Marketing

B2B • Media • Marketing

Cision France is a leading communications firm that specializes in public relations, media monitoring, and digital marketing solutions. They support over 50,000 communicators in enhancing brand visibility and influence within the media landscape by providing actionable insights and reliable information. Their comprehensive services include media database management, press release distribution, media intelligence, and analytics to help organizations effectively reach their audiences and assess the impact of their communication strategies.

📋 Description

• Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics • Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities • Create and maintain customer-facing and internal enablement materials, including presentations, sales tools, product collateral, web content, and campaign messaging • Partner with product management to translate technical capabilities into clear, benefit-oriented messaging • Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels • Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates • Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes • Maintain documentation of product marketing plans, frameworks, and insights • Coordinate timelines, deliverables, and stakeholder communications for product marketing initiatives • Ensure product marketing activities adhere to internal policies, processes, and quality standards • Perform other duties and responsibilities as required to support business needs

🎯 Requirements

• 3+ years in a related role or equivalent experience • Comparable mix of training, education, and experience may qualify depending on role complexity and geography • Working knowledge of product marketing principles, positioning strategies, and go-to-market processes • Ability to synthesize complex or technical information into clear, value-focused messaging • Experience in product marketing, strategic marketing, or related go-to-market functions • Analytical skills to interpret performance data and support continuous improvement • Strong written and verbal communication skills for internal and external audiences • Cross-functional collaboration experience with product, sales, and marketing stakeholders • Experience managing multiple projects and deadlines within established processes • Proficiency with common marketing, research, and presentation tools • Preferred: experience supporting product launches in subscription-based or recurring revenue models • Preferred: familiarity with sales enablement methodologies and lifecycle marketing principles • Preferred: exposure to industry research, market segmentation, and buyer persona development • Preferred: experience using marketing automation, CRM, or analytics platforms • Preferred: experience in cross-functional or technology-enabled environments • Relevant professional certification preferred

🏖️ Benefits

• Inclusive and diverse work environment • Equal opportunity employment • Reasonable accommodations for qualified individuals with disabilities • Benefits and privileges of employment