Head of Creative Strategy

Job not on LinkedIn

🔥 2 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

🎨 Creative Strategist

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Clever Digital Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Clever Digital Marketing is a leading marketing agency specializing in driving scalable and profitable marketing results for home improvement businesses. They utilize strategic digital advertising across platforms like Google, Facebook, and Instagram, and take a client-centric approach to ensure a high return on investment for their clients. Their expertise in lead generation and omnichannel marketing allows them to serve as a vital partner for businesses aiming for growth in the competitive home improvement sector.

📋 Description

• Build and lead CDM’s Creative Strategy function, defining methodologies, standards, and the operating system for researching, ideating, testing, learning, and scaling creative • Manage Senior Creative Strategists and the Performance Creative Manager • Build systems that turn customer, market, and performance data into actionable creative direction • Create a cross-account learning system so wins, losses, hypotheses, and insights compound across the portfolio • Set and maintain the strategic and creative quality bar across the department • Ensure Creative Strategy and Creative Execution scale together through quality, capacity, velocity, prioritization, and feedback loops • Build testing frameworks, briefing standards, and learning loops • Build training, playbooks, and frameworks for Media Buyers and Creative • Build AI-enabled workflows for research, analysis, creative intelligence, and decision-making • Partner with Paid Social, CRO, Paid Search, Client Success, and leadership • Connect creative decisions to business outcomes including Creative Win Rate, CPL, CPS/CPD, lead quality, COM, and account growth • Hire and develop future Creative Strategy talent • Success includes introducing new creative ideas, improving evidence-based iterations, strengthening briefs and recommendations, sharing learnings across accounts, adopting AI-supported workflows, and building a repeatable creative-strategy engine

🎯 Requirements

• Proven experience leading creative strategy or performance creative • Experience building or scaling a team, department, or operating system • Strong performance-marketing and commercial understanding • Strong direct-response and consumer-psychology background • Experience building creative testing frameworks, learning systems, and standards • Experience managing strategists and/or creative-production teams • Strong cross-functional leadership and ability to drive adoption • Strong understanding of AI and how to apply it across a team, not just individually • Ability to operate at portfolio level while maintaining a strong account-level creative quality bar • Clear, decisive communication and ability to simplify complexity and turn strategy into action • Nice to have: lead generation or high-ticket services experience • Nice to have: home improvement experience • Nice to have: CRO and landing-page testing familiarity • Nice to have: UGC, founder-led, or spokesperson-led creative experience • Nice to have: hands-on familiarity with editing or design tools

🏖️ Benefits

• Competitive base salary + performance-based bonuses • Flexible remote work environment with option for in-person collaboration (Vaughan, ON) • Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more. • Company-provided MacBook computer • Home office budget and Clever merch delivery to get you started • Work Abroad Policy • The chance to shape and grow a high-performing Client Success team • A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration. • Reasonable accommodations during the recruitment and selection process