Senior Performance Creative Strategist

🕒 October 20

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 23%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Clever Digital Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Clever Digital Marketing is a leading marketing agency specializing in driving scalable and profitable marketing results for home improvement businesses. They utilize strategic digital advertising across platforms like Google, Facebook, and Instagram, and take a client-centric approach to ensure a high return on investment for their clients. Their expertise in lead generation and omnichannel marketing allows them to serve as a vital partner for businesses aiming for growth in the competitive home improvement sector.

📋 Description

• Own how CDM identifies, develops, and scales creative for Paid Social, with support for Paid Search. • Develop original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads. • Run customer, competitor, and market research to uncover motivations, objections, and unexplored pain points. • Mine reviews, sales calls, and customer feedback for actionable advertising insights. • Analyze why creative wins or loses and translate performance into clear next steps. • Write actionable creative briefs grounded in customer insight, direct-response principles, and testing hypotheses. • Create CDM's creative-strategy frameworks, brief standards, testing processes, and shared learning repository. • Identify successful approaches in one account and adapt them across other accounts. • Coach Media Buyers and editors to improve creative thinking across the department. • Partner with CRO to align messaging, personas, offers, and landing-page experiences. • Provide direction for UGC, founder-led, and spokesperson-led formats. • Build AI-powered workflows and tools to accelerate research, ideation, and production. • Analyze customer reviews, calls, and feedback at scale. • Identify creative patterns across accounts and surface cross-account testing opportunities. • Automate recurring creative research and reporting. • Improve briefs and production workflows through AI. • Build systems that improve team creative decisions. • Establish a repeatable creative-strategy engine through evidence-based testing.

🎯 Requirements

• 5+ years in performance-focused creative strategy. • Deep understanding of Meta advertising and direct-response creative. • Strong direct-response copywriting and short-form storytelling skills. • Track record of developing concepts from customer research and performance data. • Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL) and judgment to weigh them against lead quality and down-funnel performance. • Experience across multiple brands, accounts, or verticals. • Structured approach to testing, including hypotheses, iteration strategy, and isolating variables. • Demonstrated ability to build systems, processes, frameworks, or knowledge bases. • Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement. • Ability to explain what to test, how the opportunity was found, and why it is expected to work. • Strong communication, prioritization, and cross-functional collaboration skills. • Bias for speed and ability to generate learning quickly. • Familiarity with Motion, Looker Studio, Asana, Slack, and Claude is a plus. • Lead generation or high-ticket services experience is nice to have. • Home improvement experience is nice to have. • CRO and landing-page testing familiarity is nice to have. • UGC, founder-led, or spokesperson-led creative experience is nice to have. • Hands-on familiarity with editing or design tools is nice to have.

🏖️ Benefits

• Competitive base salary + performance-based bonuses • Flexible remote work environment with option for in-person collaboration (Vaughan, ON) • Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more. • Company-provided MacBook computer • Home office budget and Clever merch delivery to get you started • Work Abroad Policy • The chance to shape and grow a high-performing Client Success team • A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume