Director, Franchise Commercial Execution

🕒 Yesterday

🇺🇸 United States – Remote

💵 $145k - $169k / year

⏰ Full Time

🔴 Lead

👔 Director

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The Coca-Cola Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1886

🍽️ Food & Beverage

Food & Beverage • Beverage • Sustainability

The Coca-Cola Company is a global beverage corporation with a rich history of over 136 years in refreshing the world. Known for its flagship product, Coca-Cola, the company has developed a diverse portfolio of over 200 brands, including sparkling beverages, hydration options, coffee and tea, juices and dairy, and alcohol-ready-to-drink beverages. Committed to sustainability, The Coca-Cola Company actively engages in initiatives like water stewardship, sustainable agriculture, and reducing sugar in its products. Operating in more than 200 countries, the company strives to make a positive social impact through diversity, equity, and inclusion efforts and partnerships. The Coca-Cola Foundation supports various community initiatives worldwide. The company offers numerous career opportunities globally, emphasizing an inclusive and accessible workplace.

📋 Description

• Lead the Franchise CDE and Space agendas, including equipment deployment, redeployment, shelf, cooler, and display opportunities • Partner with bottlers, category, Customer, and Finance teams on placement and merchandising recommendations • Track equipment and space implementation and productivity, close execution gaps, and escalate investment or resource decisions • Own MSC planning and follow-through, including market selection, readiness, and field engagement • Lead PICOS deployment across priority channels and embed outlet standards in selling tools, coaching, and routines • Use market findings and execution assessments to address availability, assortment, visibility, and merchandising gaps • Lead the Franchise ESH agenda and integrate CDE, MSC, PICOS, ESH, and Space into one deployment plan • Lead commercialization of category innovation and coordinate launch readiness across assortment, pack-price architecture, customer activation, availability, merchandising, and field communication • Lead bottler deployment of Coke TM pillar programs and connect brand activation to selling routines and in-market execution • Lead commercial channel planning and embed category priorities in JBP and ABP • Review channel performance, program readiness, implementation, and sustained execution to refine plans and resource recommendations • Collaborate with bottler commercial and sales teams, Franchise Operations, category and channel leaders, Customer teams, RGM, and Finance

🎯 Requirements

• Bachelor’s degree required; MBA or advanced degree preferred • At least 5 years of progressive experience in CPG, beverage, or a related industry • Experience across commercial execution, sales, customer management, franchise operations, or execution capability roles • Hands-on experience with equipment deployment and productivity, space and merchandising, outlet execution standards, market activation, or sales execution capability building • Working knowledge of CDE, MSC, PICOS, ESH and Space • Ability to turn commercial priorities into bottler-ready plans, field routines, adoption, and measurable marketplace improvements • Experience working with bottlers or within a franchise system • Ability to influence commercial and sales partners without direct authority • Strong analytical skills, including execution scorecards, gap diagnosis, asset and space productivity analysis, and translating insights into action • Experience leading planning, deployment, and cross-functional stewardship routines in a complex, matrixed environment • Understanding of channel strategy, customer dynamics, and system economics • Currently authorized to work full-time in the United States and must not require employment sponsorship

🏖️ Benefits

• Iconic brand exposure • Access to global leaders and emerging digital platforms and marketing insights • Learning resources and management programs for ongoing skills and knowledge development • Medical, financial, and/or other benefits • Annual incentive reference value of 30%

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