Performance Marketing Specialist, Paid Search – Media

Job not on LinkedIn

🔥 23 minutes ago

🏈 North America – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

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Constructor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

☁️ SaaS

🤖 Artificial Intelligence

🛍️ eCommerce

💰 $25M Series B - Constructor on 2024-06

SaaS • Artificial Intelligence • eCommerce

Constructor is an AI-native, API-first platform that provides product search and discovery solutions optimized for e-commerce. The company offers a commerce reasoning engine and a suite of features — search, autosuggest, personalized recommendations, AI shopping agents, attribute enrichment, retail media, and cross-channel discovery — to help retailers and enterprises deliver personalized discovery experiences across onsite and offsite touchpoints. Constructor positions itself as a specialist in product discovery for both B2C and B2B retail, integrating with existing tech stacks and emphasizing transparent, explainable AI for merchandising and conversion optimization.

📋 Description

• Lead Google programs and run paid media across Search, YouTube, Display, DOOH, and LLMs • Plan, launch, and optimize advertising campaigns • Translate Sales and Demand Gen goals into plans by stage, persona, and segment • Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing • Build search campaigns end-to-end, including keyword strategy, match types, negative keywords, bidding, ad copy, audiences, and assets • Perform rigorous QA across copy, assets, campaign structure, audiences, UTMs, and keywords • Partner with the EMEA team to localize global campaigns • Track tasks, requests, and SLAs in Asana • Own audience-list hygiene and targeting across platforms • Build audiences from first- and third-party data • Manage pixels and primary versus secondary conversion architecture • Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI • Own pacing and anomaly detection and maintain documented budget pacing • Run structured tests on audiences, creative, landing pages, copy, and bidding • Conduct ongoing search-query analysis and keyword optimization • Lead weekly cross-channel optimization syncs • Deliver weekly, monthly, and quarterly reporting with clear recommendations • Lead campaign hindsight reviews • Stay current on platform changes, privacy, and B2B trends • Collaborate with Paid Social, Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams

🎯 Requirements

• 2–3 years of hands-on paid media experience, ideally within a media agency or performance-focused environment • Hands-on experience building and optimizing search campaigns within Google Ads, ideally with a focus on lead generation • Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions • Experience managing budgets and pacing against goals, preferably optimizing toward leads, pipeline, cost efficiency, and ROI • Experience running structured tests and turning results into clear recommendations • Experience in a B2B or B2B SaaS environment preferred • Experience with ad placements across YouTube, Display, DOOH, or LLMs preferred • Experience localizing campaigns for EMEA markets preferred • Experience building and maintaining audiences from first- and third-party data preferred • Experience with HubSpot, 6sense, Dreamdata, Asana, and/or Salesforce preferred • Strong attention to detail, especially in QA • Outstanding analytical skills and strong experience in performance optimization • Clear writing ability for ad copy across different audiences and markets • Ability to flex between strategic thinking and tactical execution • Strong project management skills and ability to run several campaigns in parallel

🏖️ Benefits

• Unlimited vacation time – employees are strongly encouraged to take at least 3 weeks per year • Competitive compensation package including stock options • Fully remote team – choose where you live • Work from home stipend • Apple laptops provided for new employees • Training and development budget for every employee, refreshed each year • Maternity & Paternity leave for qualified employees • Opportunity to work with smart people, grow, and make a meaningful impact