Director, Community Marketing

🕒 October 13

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👫 Community Manager

👻 Ghost score 12%

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CrossFit, LLC

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

⚽ Sports

🧘 Wellness

Sports • Wellness

CrossFit LLC is a fitness company that offers a globally recognized workout program designed to enhance physical and mental strength. For over 20 years, it has delivered life-changing results through a formula combining varied, functional movement, nutrition, and community accountability. CrossFit provides courses, including Level 1 and Level 2 Certificate Courses, and allows individuals to open their own CrossFit gyms. The program emphasizes community-driven workouts tailored to individual needs, aiming to improve endurance, stamina, and overall health. In addition, CrossFit hosts the CrossFit Games, showcasing competitive fitness on an international stage.

📋 Description

• Spearhead a new community marketing function supporting CrossFit's global network of Affiliate owners • Develop and execute marketing strategies and tools for Affiliate owners globally • Partner with the Channel team to build Affiliate- and community-facing email and social communications plans • Develop and maintain a dynamic Marketing Playbook • Design and implement a training syllabus to improve Affiliate owners' marketing proficiency • Partner with Country and Region managers to develop resources and establish a regular training cadence • Collaborate with the Director of Growth Marketing on acquisition media campaigns • Provide insights and report campaign results to the GYM team • Collect and elevate Affiliate-owner feedback to inform strategy and resource development • Serve as primary liaison between the Marketing team and the GYM team • Track and report effectiveness of marketing strategies and training programs, making data-driven adjustments • Report directly to the CMO

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • 8+ years of experience in marketing, community management, or a related field • Demonstrated experience developing and implementing marketing strategies and training programs • Experience working with a global network or decentralized teams, preferably in the fitness or wellness industry • Strong background in partnership management and collaboration with cross-functional teams • Experience in a leadership role, with a track record of managing and developing teams • In-depth understanding of marketing principles, strategies, and best practices • Knowledge of the fitness industry, particularly the needs and challenges of Affiliate owners • Familiarity with training and resource development for a diverse, global audience • Understanding of feedback mechanisms and incorporating feedback into strategic planning • Ability to develop and implement long-term marketing strategies aligned with organizational goals • Excellent verbal and written communication skills for conveying information to a diverse audience • Proficiency in analyzing data to inform decision-making and strategy adjustments • Familiarity with marketing tools and platforms, CRM systems, and data analysis software

🏖️ Benefits

• Rich Medical, Dental, and Vision plans • Discretionary Paid Time Off – empowering you to unplug whenever and however you need to • Flexible spending account • 401(k) with employer matching, vested on day one • CrossFit Gym Membership Reimbursement • CrossFit Courses Benefit • Partnership Perks

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