Director of Marketing

🕒 August 25

🏄 California – Remote

🏄 California – Remote

💵 $200k - $215k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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CrossnoKaye

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🤖 Artificial Intelligence

☁️ SaaS

🏭 Manufacturing

💰 Non equity assistance on 2019-02

Artificial Intelligence • SaaS • Manufacturing

CrossnoKaye is a software company that builds ATLAS, an intelligent enterprise control automation platform for heavy industry. Using machine learning and AI, ATLAS provides automated precision control and continuous optimization of facility and portfolio performance—reducing energy use, costs, and manual intervention—while unifying control applications and connecting to existing machinery with remote updates. The team includes physicists, controls engineers, software developers, and ML researchers, and the company positions itself as bringing software and scientific methods to industrial operations.

📋 Description

• Own execution of the Brand & Demand strategy to establish Software-Defined Automation category authority and generate demand • Build CrossnoKaye’s analyst footprint through briefings and relationship development • Establish Account-Based Marketing across the Top 200 North American food processors • Run paid LinkedIn ABM, trade-publication native advertising, SEO/AEO/web initiatives, and an ROI calculator backed by customer proof • Grow marketing-sourced pipeline from less than 15% to approximately 30% of the funnel with attribution and dashboards • Own the three-tier events strategy, including the Innovation Summit, food-processing trade shows, road shows, and executive dinners • Partner with product and sales on a product marketing and launch framework for ATLAS • Equip the sales field with sales plays, buying signals, contact data, references, customer marketing, and a customer advisory board • Build and lead the marketing team through hiring, agency management, and budget ownership • Report to the Chief Revenue Officer • Deliver positioning, funnel, event, analyst-relations, ABM, launch, pipeline, and team-building milestones over the first 3, 6, and 9 months

🎯 Requirements

• 12+ years of B2B technology marketing experience • 5+ years leading teams • Experience in industrial software or automation • Fluency in heavy industry, including food processing, chemicals, petrochemicals, energy, metals, or cement • Knowledge of Software-Defined Automation (SDA), Software-Defined Controls (SDC), advanced process control (APC), and/or industrial AI • Proven success building brand and running demand generation in an industrial software context • Ownership of and success against a marketing-sourced pipeline target • Hands-on analyst relations experience with ARC, LNS, IDC, Gartner, or similar • Experience running flagship owned events and multi-show trade programs that produce pipeline • Cross-functional experience partnering with sales and product • Track record launching bleeding-edge technology into conservative markets • Category-creation experience is nice to have • Engineering or controls/automation background or a relevant degree is nice to have • Fluency with HubSpot/Salesforce, 6sense/Demandbase, and LinkedIn ABM is nice to have • Experience scaling marketing at a growth-stage company from approximately $25M toward $100M revenue is nice to have

🏖️ Benefits

• Company-wide bonus • Equity options • Health, dental, and vision insurance • 401(k) plan • Parental leave • Untracked PTO and sick days • Cell phone reimbursements • Personal and professional advancement opportunities • Inclusive culture emphasizing well-being and professional development