CRM Marketing Manager

🕒 August 25

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CXM

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

💸 Finance

💳 Fintech

Finance • Fintech

CXM is an online financial services firm that operates as a brokerage platform offering Forex and CFD trading to clients. The company enforces regional access restrictions for regulatory compliance and provides risk warnings about the high-risk nature of leveraged trading. CXM also offers customer support for access and compliance inquiries.

📋 Description

• Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back • Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria • Coordinate email and push communications for a consistent customer experience • Build, launch, and optimise automated CRM campaigns using Mailgun, Braze, Klaviyo, or equivalent platforms • Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product • Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications • Develop and maintain reusable email templates and content blocks • Build and maintain customer segments, consent lists, exclusions, and communication rules • Configure personalised and dynamic content based on customer data • Work with Product, Analytics, and IT to define and validate data and event requirements • Manage CRM communications across multiple languages and markets • Coordinate translation, editing, and linguistic QA • Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements • Maintain master journeys and localisation matrices across all markets • Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation • Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling • Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements • Analyse CRM performance by market, language, segment, and customer lifecycle stage • Measure conversion, retention, churn, revenue, and incremental uplift • Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure • Maintain an optimisation backlog and turn insights into measurable improvements • Build and launch at least 3 automated lifecycle journeys within the first 6 months • Improve lead-to-FTD conversion and support reducing churn below 10% • Maintain 99%+ deliverability

🎯 Requirements

• Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation • Hands-on experience building automated customer journeys • Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy • Experience managing CRM across multiple markets and languages • Strong knowledge of email deliverability and campaign QA • Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms • Strong analytical and data-driven mindset • Comfortable working with technical and data teams • Excellent attention to detail and ability to manage multiple campaigns simultaneously • Experience in FX, fintech, trading, igaming, or another regulated B2C environment is highly desirable • Able to work independently in a fully remote environment

🏖️ Benefits

• Fully remote working with minimal meeting overhead • Ownership of CRM across 12 international markets • Established business with resources and budget to execute ambitious CRM initiatives • Freedom to test, learn, and implement new ideas • Competitive, above-market compensation • KPI-linked bonus connected directly to CRM and business performance