Marketing Lead

Job not on LinkedIn

🕒 October 12

🌐 United Kingdom, Switzerland, +1 more countries – Remote

🇬🇧 United Kingdom – Remote 🇨🇭 Switzerland – Remote 🇨🇳 China – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 23%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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decircle

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2019

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Decircle is a talent partner specializing in staffing and recruiting for decentralized organizations and projects related to Web3. As a boutique recruitment agency, Decircle focuses on identifying and attracting talent in the blockchain and Web3 sectors, fostering connections within the community of decentralization enthusiasts and guiding them in finding their roles in the evolving decentralized landscape.

📋 Description

• Develop and execute content strategies communicating Spark's products, value proposition, and ecosystem vision • Write and oversee blog posts, articles, announcements, press releases, and other marketing materials • Translate complex DeFi and financial concepts into compelling narratives • Own content distribution across Crypto Twitter/X, Telegram, Discord, LinkedIn, and other channels • Identify and engage crypto whales, investors, ecosystem participants, and potential partners • Experiment with channels, formats, and distribution strategies to increase reach, engagement, and conversion • Analyze campaign performance and audience data to optimize results • Build relationships with crypto media, journalists, KOLs, influencers, and industry personalities • Identify press, interview, thought leadership, and strategic communications opportunities • Develop and execute KOL campaigns • Manage external agencies and partners where relevant • Identify and execute co-marketing opportunities with ecosystem partners, protocols, applications, and other organizations • Develop joint campaigns, content initiatives, announcements, and community activations • Support go-to-market initiatives for new products, integrations, and strategic launches • Identify relevant industry events and coordinate marketing activations, speaking opportunities, side events, and partner engagements • Own marketing initiatives from ideation through execution and measurement • Prioritize initiatives based on expected impact, audience relevance, and available resources • Track performance across content, distribution, PR, partnerships, and campaigns • Iterate based on data, feedback, and changing market dynamics

🎯 Requirements

• 5–8+ years of marketing experience, ideally with substantial exposure to crypto, Web3, DeFi, or financial technology • Strong understanding of the crypto ecosystem, its audiences, communities, distribution channels, and media landscape • Excellent writing and storytelling skills, with the ability to communicate complex products clearly and persuasively • Proven ability to execute marketing initiatives independently rather than relying exclusively on agencies or project management • Experience working with KOLs, influencers, PR agencies, media outlets, and external marketing partners • Experience developing and executing content, social distribution, partnerships, and event-based marketing initiatives • Data-driven approach to campaign measurement, audience growth, and channel optimization • Strong organizational skills and ability to manage several initiatives simultaneously • Ability to understand a product deeply and translate its technical and commercial value into effective marketing • Experience marketing DeFi protocols, stablecoins, lending markets, yield products, or other onchain financial infrastructure is particularly valuable • Existing relationships with crypto media, KOLs, influencers, and ecosystem partners are particularly valuable • Experience targeting high-value crypto users and investors • Experience working in lean teams where speed, autonomy, and direct execution are essential • Familiarity with crypto-native audiences and traditional finance or institutional audiences • Knowledge of the Asia-Pacific crypto market, especially Hong Kong and Singapore's crypto and financial ecosystems, Chinese and Greater China media, communities, and distribution channels, regional KOL networks, and APAC cultural nuances, is a significant plus

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