Senior Brand Content Manager

🕒 July 28

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Demandbase

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Demandbase is a B2B pipeline AI platform that helps go-to-market teams (marketing, sales, revenue operations, and customer success) identify, prioritize, and engage buying groups to accelerate pipeline and revenue. The SaaS platform unifies first-, second-, and third-party data, provides intent detection, account and buying-group identification, web personalization, advertising, and orchestration across the tech stack, and delivers actionable AI-powered insights to drive account-based marketing and sales at scale.

📋 Description

• Defining Brand & Portfolio Narratives: Lead the development and evolution of Demandbase’s overarching brand story and specific product portfolio narratives. Ensure our messaging is differentiated, consistent, and emotionally resonant. • Thought Leadership Engine: Architect and execute a high-impact thought leadership content strategy. Collaborate with executives and internal experts to turn their insights into authoritative content that shapes category conversations. • Campaign Asset Creation: Direct and create high-quality, high-velocity assets for global campaigns. This includes everything from long-form research reports and white papers to short-form social copy, video scripts, and ad assets. • Brand Video & Visual Content: Champion our video strategy. Lead the development of brand videos, customer testimonial pieces, and educational content that humanizes our AI and makes our technology accessible. • Omnichannel Content Management: Oversee brand content for all channel types (web, social, email, events, sales enablement). Ensure all content aligns with our visual and verbal identity standards while being optimized for its specific medium. • Collaborating for Impact: Work closely with the creative studio to ensure design and copy are locked in synergy. Partner with PMM and Demand Gen teams to ensure content supports specific pipeline and revenue goals. • Operational Excellence: Establish editorial calendars, style guides, and feedback loops that ensure quality and speed. You will move the team from a reactive, request-driven model to a proactive, narrative-led content engine.

🎯 Requirements

• 8+ years of experience in brand marketing, content strategy, or creative copywriting, preferably in B2B or enterprise SaaS. • Proven ability to craft differentiated, category-defining narratives. You know how to make complex tech sound simple and compelling. • Strong background in developing content across diverse formats: long-form (ebooks, reports) and short-form (social, video scripts, ad copy). • Experience leading executive thought leadership programs—you know how to interview leaders and ghostwrite with a distinct, authoritative voice. • Data-driven mindset: You understand how content directly influences pipeline and can use data to refine your narrative strategy. • Exceptional project management skills: You can juggle multiple high-priority campaigns without losing focus on quality or brand integrity. • Ability to thrive in a fast-paced environment: You are a self-starter who moves fast, embraces change, and loves to experiment with new formats. • Collaborative spirit: You are comfortable working with stakeholders across the organization, from product managers to C-suite executives.

🏖️ Benefits

• Our Commitment to Diversity, Equity, and Inclusion at Demandbase • Discrimination of any kind is not tolerated • We strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. • We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. • Thoughtful partnerships and direct connections with candidates