Associate Director, Paid Social - Performance Media Strategy

🕒 August 25

🇺🇸 United States – Remote

💵 $95k - $130k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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DEPT®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

🤖 Artificial Intelligence

📱 Media

Marketing • Artificial Intelligence • Media

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Lead channel-specific paid social strategy for complex, multichannel accounts across Meta, TikTok, LinkedIn, Reddit, Snap, and Pinterest • Serve as the day-to-day paid social strategist for the largest and most complex paid media accounts • Align tactics with client objectives, measurement frameworks, attribution models, and spend levels • Own the paid social component of client roadmaps • Maintain accountability for paid social budget management, performance delivery, forecasting, and profitability • Recommend strategic pivots to meet or exceed KPIs • Establish, enforce, and evolve paid social processes and best practices • Ensure consistent use of Asana, Qontrol, platform QA frameworks, and internal standards • Partner with Client Partners and activation teams to deliver cohesive paid social strategies • Contribute to and approve paid social content for key client deliverables • Provide strategic consultation throughout deck development and presentations • Act as the primary escalation point for paid social within the portfolio • Resolve performance challenges, prioritization conflicts, and team coordination issues • Build, develop, and lead high-performing teams • Oversee onboarding, delegation, coaching of people managers, and inclusive team environments

🎯 Requirements

• Minimum of 5 years of experience in paid social advertising • Minimum of 3 years of experience in client-facing roles, serving as a strategic advisor • Proven track record of managing and scaling successful paid social programs for enterprise-level or highly complex accounts • Deep proficiency in paid social platforms and tools, including Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Reddit, etc. and analytics solutions • Strong analytical skills with the ability to interpret performance data, uncover insights, and translate findings into clear, actionable recommendations • Experience leading, managing, and developing teams, with a strong focus on mentorship, performance growth, and career development • Excellent communication and interpersonal skills, with the ability to build trust and influence clients and cross-functional internal partners • Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture • Proven capability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth • Strong problem-solving skills and adaptability in navigating evolving platforms, market conditions, and client needs • Authorization to work in the U.S., verified through E-Verify and Form I-9

🏖️ Benefits

• Healthcare, Dental, and Vision coverage • 401k plan, plus matching • PTO • Paid Company Holidays • Parental Leave • Equal opportunity, inclusive, and barrier-free workplace • Recruitment and workplace accommodations • Purpose-driven work at a B Corp-certified company