Lifecycle Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $130k - $160k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Help build Directive's dedicated Lifecycle Marketing practice from the ground up • Build lifecycle strategies rooted in client revenue models, customer journeys, data, and business objectives • Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement • Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data • Identify gaps in existing lifecycle programs and prioritize high-impact opportunities • Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points • Establish measurement frameworks connecting lifecycle activity to meaningful business outcomes • Provide hands-on strategy, platform architecture, client delivery, and execution • Work across client technology stacks and lifecycle platforms • Own senior client relationships and lead strategic conversations • Help define Directive's lifecycle methodology, service offerings, delivery model, technology recommendations, and measurement frameworks • Help hire, mentor, and develop the lifecycle marketing team as the offering grows • Support eCommerce, service, and SaaS clients across retention, channel enablement, lead nurture, pipeline acceleration, customer expansion, and subscription growth • Help identify lifecycle marketing opportunities before engagements begin • Participate in scoping, pitching, and expanding client engagements • Collaborate with the Director and Managing Director while exercising significant autonomy

🎯 Requirements

• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines • Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models • Hands-on experience architecting lifecycle programs from scratch • Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement • Working expertise in at least two major lifecycle or marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive • Experience working with imperfect data and creating practical strategies despite technical limitations • Strong client-facing communication and ability to lead conversations with senior stakeholders • Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes • Previous experience mentoring, managing, or informally developing other marketers • Ability to move between strategy and execution • Strong commercial instincts and comfort participating in scoping, pitching, or expanding client engagements • Comfort operating in ambiguity and creating structure where little exists • Strong point of view paired with willingness to change based on data or client context • Agency or consulting experience managing multiple clients simultaneously is a strong plus • Experience supporting both eCommerce and B2B/SaaS lifecycle programs is a strong plus • Experience with manufacturer, distributor, dealer, reseller, or other channel-driven revenue models is a strong plus • Experience with ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor is a strong plus • Experience with SMS strategy, technology evaluation, implementation, and optimization is a strong plus • Experience partnering closely with RevOps, Sales Operations, or Marketing Operations teams is a strong plus • Experience auditing lifecycle programs and translating findings into paid consulting engagements is a strong plus • Previous responsibility for scoping, pitching, or selling professional services is a strong plus • Experience helping build a new capability, department, or service offering is a strong plus • Platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or comparable technologies are a strong plus • Established and current work authorization and permanent residence in Canada required for this role • Reliable internet access and a professional background • Ability to remain stationary for extended periods and observe and interpret written and verbal communication

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid Company Holidays • Your Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, which scales in total amount over time • Annual Company-wide Retreat • 100% virtual work from a home office • PC or Mac available • Reasonable accommodations for qualified individuals with disabilities