Meta Strategist

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Oversee and lead a collection of Social Media accounts • Serve as direct support to client contacts • Communicate weekly with vendors and operational partners to align tasks, work quality, and improvements • Build quarterly client strategies • Create, maintain, and optimize paid media campaign budgets • Understand client positioning and unique value propositions • Confirm accurate lead routing within a CRM • Manage personal productivity and utilization • Work with the Associate Director to achieve internal and client goals • Understand and apply the value of Programmatic campaigns • Drive cross-sells, upsells, and referrals through client relationships and professional networks • Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI • Manage approximately five mid-tier and enterprise accounts • Meet department KPIs, including client growth and goal attainment • Track client NSMs and Client Satisfaction scores • Build client trust and relationships that support renewals • Cross-sell services aligned with client goals • Communicate results to client contacts and executives • Make strategic decisions regarding account direction

🎯 Requirements

• 2+ years of experience at a performance/digital marketing agency • Hands-on experience supporting B2B clients • Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads and/or Meta Ads • Understanding of LinkedIn and Meta ad units, including conversation ads, document ads, and CTV • Proficiency with LinkedIn Campaign Manager, Meta Campaign Manager, ZoomInfo, 6sense, and related tools • Strong understanding of paid media principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms • Ability to drive and measure results via OCT • Experience with audience segmentation by tier, job title, and similar criteria • Proven, measurable success with mid-market or enterprise accounts • Ability to translate and articulate strategy and tell stories with data • Ability to organize, prioritize, and manage multiple projects simultaneously • Must travel to visit clients approximately once per year per client or as needed • Must currently reside in Canada and be legally authorized to work in Canada • Reliable internet access and a professional background • Ability to remain stationary for extended periods and observe and interpret written and verbal communication

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you • 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Fertility support through Carrott • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid Company Holidays • Birthday off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • 100% virtual work from a home office • PC or Mac available • Travel to visit clients approximately once per year, per client or as needed