CRO Manager

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November 20

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DOONAILS - We're hiring!

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Beauty • eCommerce • Retail

DOONAILS is a beauty startup focusing on innovative nail care products. They offer a variety of nail solutions including Dipping Powder, Soft Gel Press Ons, and Gel Strips, catering to different preferences and needs for nail enhancement. The company emphasizes a profitable and easy-to-use approach to manicures, promoting creativity and individual style while ensuring high-quality results that last up to three weeks. DOONAILS operates both online and in physical retail locations, with an attractive rewards program to foster customer engagement.

11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

🛒 Retail

📋 Description

• Analysis of user behavior, conversion funnels and customer journeys using tools like GA4, Hotjar, Klaviyo or Shopify Analytics • Derivation of insights and hypotheses to improve conversion rates and CLV • Building and maintaining a testing roadmap to prioritize and plan A/B and multivariate tests • Development of test concepts including hypothesis, goal, KPI and test design • Collaboration with design (UI/UX) and development for implementation of tests in the store • Quality assurance before and during live tests to ensure valid data and user experiences • Analysis of results, derivation of recommendations for action & documentation of learnings • Rollout of successful test variants in the live store • Building an internal “CRO Knowledge Base” with learnings & best practices • Sharing insights with other teams (App, Amazon, CRM) to optimize the customer experience across channels • Development & optimization of landing pages along the customer journey • Responsibility for copywriting & messaging in the funnel – tailored to target groups & purchase phases • Close collaboration with CRM, performance marketing, and product design for a holistic experience

🎯 Requirements

• 3+ years experience in conversion optimization, growth marketing or e-commerce • Very good understanding of A/B testing, UX optimization & data-driven work • Experience with tools like GA4, Hotjar, Clarity, Klaviyo, Shopify, Google Optimize, VWO or Convert • Basic technical understanding (Shopify, tagging, data structures) • Structured, analytical working style with a focus on impact & ROI • Ability to collaborate cross-functionally with design, development & marketing • Very good German and English skills (international team environment) • Nice-to-haves: Experience in beauty, lifestyle or DTC e-commerce • Basic knowledge in Figma, copywriting or data visualization (e.g. Looker Studio) • Experience with experimentation frameworks & statistical significance

🏖️ Benefits

• 💸 Fair payment – adjusted to your qualifications & experience • 🤝 A real ownership role profile with a lot of creative freedom • 🇪🇺 100% remote in Germany • 📈 Growth potential – take responsibility & directly contribute your ideas • 📚 €1,300 training budget per year for your personal development • 🧘 Nilo Health – mental health is important to us, your access is included • 💼 Co-working space or home office equipment – we cover the costs • 🇨🇾 Workation in Cyprus – our office is open to you at any time • 🤩 Team events across Europe – because a strong team is everything