Senior Director, Demand Generation

🕒 July 8

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Drata

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

🔒 Cybersecurity

📋 Compliance

☁️ SaaS

💰 $100M Series B on 2021-11

Cybersecurity • Compliance • SaaS

Drata is a security and compliance automation platform that continuously monitors and collects evidence of a company’s security controls, streamlining workflows to ensure audit-readiness. The platform provides solutions for startups, growth, and enterprise companies to scale and enhance their compliance programs. It covers a variety of frameworks including SOC 2, ISO 27001, HIPAA, GDPR, and FedRAMP. Drata offers integrations with various systems and promotes automation and customization in managing compliance processes, helping companies maintain compliance effortlessly through adaptive automation and deep integrations with existing IT ecosystems.

📋 Description

• End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs • Pipeline creation and acceleration aligned to revenue targets • Campaign planning and execution across personas, segments, and buying stages • Budget allocation, channel mix optimization, and performance management • Funnel performance improvements across volume, conversion rates, and pipeline velocity • Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up • Contribution to global pipegen efforts across regions, segments, and go-to-market priorities • Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue • Own digital channel performance and campaign orchestration • Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths • Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns • Establish clear reporting on pipeline contribution, ROI, and channel performance • Manage and develop a high-performing demand generation team

🎯 Requirements

• 8–12+ years in B2B SaaS demand generation or growth marketing, with leadership experience • Proven success driving pipeline through digital, integrated, and multi-channel programs • Strong understanding of funnel dynamics, conversion optimization, and performance analytics • Experience managing budgets and optimizing for ROI across multiple programs • Deep experience partnering with Sales and RevOps in a pipeline-driven organization • Experience working with AI-driven marketing workflows, systems, or automations in a production environment • Familiarity with CRM, marketing automation, and data systems such as Salesforce, HubSpot

🏖️ Benefits

• Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents • Comprehensive wellness benefits and healthcare concierge services • A comprehensive suite of financial benefits, including a 401(k) plan and company-paid life and disability insurance • Tax-advantaged spending accounts and a range of discounted voluntary offerings • Paid Parental Leave policy • Access to Kindbody fertility and family-building benefits • Annual stipends for both professional and personal development • Flexible vacation policy, paid holidays, and other perks