Paid Media Strategist

🔥 17 hours ago

🇨🇦 Canada – Remote

💵 $25 - $45 / hour

⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 5%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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elk Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📣 Marketing

🤖 Artificial Intelligence

🤝 B2B

Marketing • Artificial Intelligence • B2B

elk Marketing is a results-driven digital agency specializing in SEO, AEO/GEO/AI search, paid media management, and website development. The agency emphasizes AI-powered, data-driven growth strategies to help brands scale across channels, reporting metrics such as average client revenue growth, AI visibility increases on search assistants, high client retention, and experience scaling 200+ brands since 2016. elk serves clients across industries including eCommerce, B2B, SaaS & Tech, Healthcare, and CRE, and positions itself as three agencies in one (SEO/AI Search, paid acquisition, and technology engineering).

📋 Description

• Develop, manage, and scale campaigns across Google Ads, Meta Ads, and TikTok Ads • Manage Google Search, Shopping, and Performance Max campaigns, plus Meta DPAs and Advantage+ Shopping Campaigns • Develop and execute TikTok advertising strategies, including audience targeting, creative testing, and campaign optimization • Build strategic roadmaps aligned with client business goals • Audit and structure advertising accounts to improve ROAS, acquisition efficiency, and profitability • Write and test ad creative, including copy, hooks, headlines, and creative concepts • Present campaign performance, insights, and recommendations to clients • Collaborate with SEO, design, CRO, and email teams on cross-channel strategies • Manage advertising budgets from $10K to $500K+ per month • Identify optimization opportunities and proactively recommend performance-improvement strategies • Stay current on emerging paid media platforms, features, and best practices • Establish priorities, deliverables, and timelines with elk’s team based on scope and available hours

🎯 Requirements

• 5+ years of experience managing paid media campaigns • Hands-on experience with Google Ads, Meta Ads, and TikTok Ads • Proven success scaling advertising accounts and independently managing campaign strategy, execution, and optimization across all three platforms • Strong understanding of Google Search, Shopping, and Performance Max campaigns • Experience with Meta campaign structures, dynamic product ads, and Advantage+ campaign types • Experience developing, launching, and optimizing TikTok Ads campaigns, including creative testing and performance analysis • Experience managing paid media for eCommerce brands and/or B2B businesses • Familiarity with shopping feeds and product catalog advertising across Google and Meta • Understanding of landing page conversion rate optimization best practices • Strong client-facing communication skills and ability to explain performance data and strategic recommendations clearly • Understanding of attribution and reporting tools such as GA4, Triple Whale, and Looker Studio • Experience with Shopify, Asana, Slack, and Google Workspace • Bonus: experience with CTV, Walmart, Amazon Ads, Amazon DSP, Microsoft Ads, or Pinterest Ads • Bonus: expertise in tracking, pixel implementation, Google Tag Manager, and Conversions API setup and configuration • Bonus: experience configuring and designing Looker Studio dashboards

🏖️ Benefits

• Part-time remote work arrangement • Continued learning opportunities • Quarterly trivia competitions with prizes • Collaborative and inclusive working environment