Marketing Director

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $110k - $120k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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Emerald

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

💼 Consulting

🏗️ Construction

📦 Logistics

💰 $400M Post IPO equity on 2020-07

Consulting • Construction • Logistics

Emerald is a market-leading events and media company that produces over 100 live events and a portfolio of digital media properties to connect buyers, brands, and professionals across industries such as design & construction, retail, industrial, luxury, sports, and technology. The company builds interactive in-person experiences and online communities, leveraging industry expertise and data-driven insights to drive business development, networking, and market intelligence for professional audiences.

📋 Description

• Lead the annual CEDIA Expo marketing strategy, campaign calendar, and budget • Align marketing priorities with attendance, exhibitor, sponsorship, and revenue goals • Define audience segments, personas, and customer journeys for industry audiences • Develop integrated attendee acquisition, retention, and reactivation campaigns • Partner with sales on exhibitor and sponsorship value propositions, sales collateral, prospecting campaigns, and lead-nurturing programs • Coach, develop, and inspire the marketing team while remaining hands-on in execution • Manage marketing spend and channel performance • Establish KPIs and monitor registration conversion, acquisition costs, engagement, and sales lead generation • Use testing and reporting to optimize campaign results • Lead pre-show, on-site, and post-show marketing, including registration communications, exhibitor marketing toolkits, education and show-feature promotion, and follow-up campaigns • Own brand positioning, messaging, and content strategy • Oversee website updates, landing pages, creative assets, and marketing copy • Develop social media, community engagement, public relations, and industry partnership programs • Collaborate with CEDIA, media partners, exhibitors, and internal teams to extend reach and maintain consistent messaging

🎯 Requirements

• 7+ years of progressive marketing experience, with experience leading integrated B2B campaigns • People management and team leadership experience, with a hands-on, collaborative approach to coaching and execution • Digital marketing experience across email, paid search/PPC, paid social, SEO, social media, and web analytics • Experience with HubSpot, Salesforce, or comparable CRM and marketing automation platforms, including segmentation, lead nurturing, and campaign reporting • Experience managing agencies, creative resources, media partners, and other external vendors • Strong planning, prioritization, project management, and organizational skills • Ability to manage multiple campaigns and event deadlines • Demonstrated ability to use data to improve audience acquisition, registration conversion, campaign performance, and website effectiveness • Experience developing marketing plans, managing budgets, and communicating performance against business objectives • Excellent copywriting, presentation, and communication skills • Ability to tailor messaging for attendee, exhibitor, and sponsor audiences • Ability to build strong cross-functional relationships and thrive in a fast-paced, collaborative environment while demonstrating the company’s values • Ability to travel to events periodically, up to 15% annually, for up to a week at a time • BS/BA in Marketing, Communications, Business, or a related field preferred • Trade show, conference, or event marketing experience preferred • Interest in or familiarity with residential systems integration, smart home technology, AV, lighting, automation, security, or networking preferred

🏖️ Benefits

• Unlimited vacation for exempt employees • Flexible working locations • 401(k) plan with a company match • Medical, dental, and vision coverage • Inclusive coverage provisions including transgender services and fertility benefits • Parental and caregiver leave • Dependent, commuter, and FSA benefits • Professional development programs like Toastmasters • Mental wellness tools

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