Senior Manager, Web Strategy – Experience

Job not on LinkedIn

🕒 July 22

🇺🇸 United States – Remote

💵 $125.5k - $150k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 26%

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Logo of Employ Humanity

Employ Humanity

1 - 10 employees

Founded 2017

💼 Consulting

📣 Marketing

👥 HR Tech

Consulting • Marketing • HR Tech

Employ Humanity is a leadership development and culture design firm founded by Bill Marklein that helps organizations build servant leadership, stronger workplace culture, and employer branding through keynote speaking, workshops, conferences, training programs (including Sunday Night Leadership®), team courses, and strategic retreats. The company organizes events like Leadership Day at Lambeau Field, offers speaking and corporate training services, and promotes workplace excellence and employee engagement to business audiences. Employ Humanity also maintains a large social audience and supports membership, nominations, and awards to celebrate leadership and great workplaces.

📋 Description

• Own the vision and roadmap for Employ, JazzHR, Lever, and Jobvite web domains • Align web strategy with business goals, buyer journeys, and pipeline targets • Drive data-driven conversion rate optimization across landing pages, site flows, and key conversion paths • Own organic growth strategy, including technical SEO, on-page optimization, AEO, and GEO • Partner with Product Marketing and Content on website content and messaging • Refine site structure, navigation, and user flows to improve discoverability, engagement, and conversion • Maintain distinct brands while ensuring consistency and scalability across the web ecosystem • Build and scale A/B and multivariate testing programs • Define and track web KPIs including traffic quality, engagement, conversion, and pipeline contribution • Oversee web development and technical execution • Manage and collaborate with Content, Growth Marketing, Product Marketing, Demand Gen, Sales, and Operations • Report to the VP, Growth

🎯 Requirements

• 7+ years in web strategy, growth, or digital experience roles within B2B SaaS or tech • Proven experience owning a website or web program end-to-end, including strategy design, execution, and performance optimization • Strong track record of improving web conversion rates through testing, optimization, and user behavior insights • Deep understanding of SEO fundamentals, including awareness of AI-driven search and GEO • Strong content, messaging, and user experience judgment • Demonstrated success managing internal teams and external agencies, consultants, and vendors across SEO/GEO and digital marketing initiatives • Experience setting strategy, evaluating performance, prioritizing work, and ensuring accountability against business outcomes • Comfortable working with analytics tools and using data to inform decisions • Familiarity with web development, Vercel, Sanity, Google Analytics, SEMRush, and Prompt Watch • Experience managing multiple sites or brands within a single ecosystem is nice to have

🏖️ Benefits

• Flexible work scheduling • Paid time off • Unlimited PTO • Medical, dental, and vision coverage • Training, mentorship, and development resources • Remote-first culture with virtual-first rituals and regular in-person meetups • Performance bonuses • Equity • Comprehensive benefits package

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