Senior Growth Manager – Re-engagement

🕒 August 7

🇺🇸 United States – Remote

💵 $127k - $223k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Ethos

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

📋 Description

• Own the Annuities re-engagement roadmap by designing and executing multi-channel campaigns for post-lead and post-contact prospects. • Build email content, SMS sequences, landing pages, and self-serve tools to move clients through the funnel while reducing agent workload. • Develop triggered messaging, agent-personalized follow-up tooling and templates, and self-serve client tools such as calculators, dashboards, and member-portal experiences. • Build, test, and optimize lifecycle automation sequences across channels using CRM and marketing automation platforms. • Partner with the offshore operations team on campaign execution while owning strategy, decision-making, and creative. • Run high-velocity A/B tests on subject lines, send times, channel mix, offer structures, and landing-page variants; assess statistical significance and roll out winners. • Work with the Data team to build dynamic user segments and deliver contextually appropriate messaging. • Operate as the re-engagement strategist on a shared OKR with the Lead PM, Annuities.

🎯 Requirements

• 6+ years of senior-level experience in Lifecycle / Re-Engagement, Growth Product, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company • Experience with higher-consideration or higher-AOV products strongly preferred • Ability to think across email, SMS, voice / conversational AI, push, in-app, and on-page experiences • Ability to build landing pages and lightweight web experiences using AI coding tools or similar tools • Hands-on expertise with enterprise marketing automation tools such as Braze, Iterable, Customer.io, HubSpot, or similar • Fluency in lift, statistical significance, cohort retention, and LTV • SQL required; ability to write queries to pull lists and analyze performance • Strong copywriting skills for subject lines and body copy, particularly for higher-consideration financial products • Experience working toward a shared goal / OKR with a product manager • Ability to make decisions and drive them across a cross-functional team

🏖️ Benefits

• Base salary of $127,000–$223,000 per year • Applicable bonus • Equity • US employee benefits; further details are provided via Ethos’s careers page