Head of Content & Campaigns

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EventMobi

51 - 200 employees

Founded 2009

💼 Consulting

🍽️ Food & Beverage

✈️ Travel

Consulting • Food & Beverage • Travel

EventMobi is a comprehensive event management platform that offers a flexible range of tools for organizing in-person, virtual, and hybrid events. Founded in 2009, EventMobi provides solutions such as mobile event apps, live streaming, video production, and attendee engagement features to create immersive event experiences. The platform is trusted by associations, agencies, and corporations to handle various aspects of event management, including registration, badge design, social media integration, and analytics. With over 15 years of experience, EventMobi continues to enhance the event experience for planners and attendees alike.

📋 Description

• Own content gap analysis across the funnel from TOFU to BOFU • Create and update blogs, landing pages, website videos, YouTube scripts, and lead magnets • Own SEO and AEO strategy end to end, including keyword tracking and prompt tracking • Repurpose content across formats and build distribution campaigns • Lead the company, founder, and subject-matter-expert social program and promotional calendar • Own campaign strategy, calendar, content, work-back schedules, and status updates • Manage new-business and customer campaigns and review outgoing emails • Act as final quality-control point for emails, launch videos, and customer communications • Partner with Product to create pipeline-generating product launches • Coordinate regional marketing so launches and campaigns remain synchronized • Lead the content team and manage the Marketing Admin & Creative function • Collaborate with demand generation, marketing operations, events, product, sales, and regional marketing • Learn buyer and product language through collaboration with Sales and Product

🎯 Requirements

• 8+ years of progressive B2B marketing experience • Corporate-side experience, not agency experience • Built and run an SEO/AEO strategy from scratch • Owned a content and campaign calendar end to end • High-level writing and editing skills • Ability to translate brand voice and positioning into effective copy • Experience coordinating product launches across product and regional teams • Daily use of AI in workflow and ability to learn new tools quickly • Comfortable working with high autonomy • Able to take work off a VP’s plate without needing detailed direction • Safe, comfortable, and ergonomic private, quiet workspace • Reliable internet connection capable of video calls, with at least 30 Mbps download speed

🏖️ Benefits

• Compensation: CA$120,000-$150,000 (Base + Bonus) • Stock Option • Benefits • 15 days annual leave • 3 summer days • Birthday is a holiday • Regional in-person gatherings and co-working sessions throughout the year • Top-of-the-line hardware • Best collaboration software for remote work • Caring co-workers and supportive team environment • Accommodations available upon request during the selection process

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