VP of Retention

3 days ago

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

👔 Vice President

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Everyday Dose

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Everyday Dose is an alternative to normal coffee and stimulants. We are the first mushroom company to combine functional mushrooms, collagen protein and nootropics to activate your DOSE (Dopamine, Oxytocin, Serotonin & Endorphins).

11 - 50 employees

📋 Description

• - Full retention strategy and roadmap • - Lifecycle architecture across email, SMS, portal, and product • - Subscription economics and optimization • - Predictive churn modeling • - Activation and time-to-value improvements • - Churn reduction initiatives • - All retention experiments and A/B tests • - LTV modeling and reporting • - Customer segmentation and personalization • - Cross-sell and upsell pathways for new SKUs • - Build and manage all lifecycle flows (post-purchase, education, renewal, winback) • - Oversee list health, segmentation, and deliverability • - Develop monthly retention campaigns and calendar • - Create LTV and churn dashboards • - Lead cohort analysis by SKU, acquisition source, and persona • - Partner with analysts to uncover retention opportunities • - Lead Skio optimization • - Redesign cancellation flow and save logic • - Personalize in-portal UX • - Deploy pause/skip features and predictive triggers • - Work with CX to reduce avoidable tickets • - Partner with Brand on retention storytelling • - Work with Ops to avoid stockouts that drive churn • - Guide Product using customer behavior insights

🎯 Requirements

• - 10+ years in lifecycle, CRM, retention, or subscription strategy • - 3+ years leading teams • - Strong analytical, technical, and behavioral psychology skills • - Experience improving retention curves significantly • - Hands-on experience with Skio, Klaviyo, Iterable, or similar • - Exceptional collaboration skills • - Startup/scale-up DNA • - Comfortable owning $20M–$50M+ revenue levers

🏖️ Benefits

• COMPENSATION • - Competitive base, bonus, and equity package • - Comprehensive health, vision, dental • - Unlimited PTO • - Remote-friendly role