Digital Content Marketing Manager

🕒 October 8

🦌 Connecticut, Florida, +25 more states – Remote

🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote

💵 $95k - $100k / year

⏰ Full Time

🟠 Senior

🔴 Lead

✍️ Content Marketing Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Flowers Foods & Subsidiaries

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1919

📦 Logistics

🍽️ Food & Beverage

🏭 Manufacturing

💰 Post-IPO Debt on 2021-03

Logistics • Food & Beverage • Manufacturing

Flowers Foods & Subsidiaries is a company that specializes in the production and distribution of bakery products. With a diverse workforce, it offers a range of career opportunities and training in areas such as production, management, and sales. Flowers Foods is committed to creating an excellent working environment, providing competitive salaries and benefits, and fostering a culture of inclusion within its independent subsidiaries.

📋 Description

• Own and execute the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences • Lead SEO, AEO, and AI Visibility strategy and execution, including Profound ownership, optimization roadmaps, agency direction, and performance reporting • Manage relationships with SEO/AEO agencies, Profitero, Bazaarvoice, Destini, and other content, ratings and reviews, and digital shelf partners • Define and govern digital content standards, including product copy, SEO/AEO copywriting, enhanced content, brand shop content, imagery, and metadata • Lead creation and optimization of new product, enhanced, and retailer-specific content to improve discoverability, engagement, and conversion • Own website content workflows and optimization priorities with brand teams • Own project plans and timelines for content launches, ensuring approvals, dependencies, and retailer requirements are addressed • Set digital content and AI Visibility KPIs, analyze performance, and deliver recommendations and executive readouts • Lead digital shelf strategy and use analytics to improve search rank, content completeness, enhanced content coverage, image quality, and conversion • Monitor digital content, retailer, SEO/AEO, and AI search trends and translate opportunities into standards and action plans • Provide strategic oversight and support to the DAM+PIM Specialist • Own ratings and reviews strategy across Flowers Foods brands, partnering with internal teams and platform providers to increase review volume, improve content quality, monitor sentiment, and leverage consumer feedback • Comply with Company policies and procedures and perform other duties assigned by management

🎯 Requirements

• At least 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf, website optimization, or related fields • CPG experience strongly preferred • Demonstrated experience setting strategy, defining KPIs, analyzing performance, and translating insights into business recommendations • Experience leading agency and vendor relationships and influencing cross-functional stakeholders without direct authority • Strong knowledge of SEO fundamentals, content optimization, structured data, website content strategy, and digital analytics • Experience with digital shelf, ratings and reviews, content syndication, or related platforms • Strong project management, communication, prioritization, and executive presentation skills • Bachelor’s degree in marketing, digital marketing, communications, business, ecommerce, or a related field; or equivalent relevant experience • Advanced degree or relevant SEO, analytics, or project management certification is a plus • Familiarity with Profound, Profitero, Bazaarvoice, or Syndigo is a plus

🏖️ Benefits

• Comprehensive health and medical benefits • 401(k) Retirement savings plan • Professional growth and leadership training • Paid vacation, holidays, and parental leave • Competitive salary and excellent total rewards package